# Drift Radar – »Wo finde ich in Deutschland gesundes Pferdefutter?«

**Prompt ID:** `pr_b6f268b3-2a12-4b2d-a6c8-6604a6487b4d`  ·  **Topic:** Natürliche Pferdepflege  ·  **Volume:** medium (Peec bucket)  ·  **Tags:** transactional, non-branded  ·  **Date range:** 2026-04-20 → 2026-04-22

## Engine visibility

- **ChatGPT:** 0 %
- **Gemini:** 0 %
- **AI Overview:** 0 %

**Divergence score:** 0.00  (range 0 – 1; 0 = engines agree, 1 = total divergence)

**Silence type:** `own_only`

## Who is cited instead

- **Marstall** – top visibility 100 %  (Gemini 100 %, AI Overview 67 %)
- **St. Hippolyt** – top visibility 100 %  (Gemini 100 %, AI Overview 100 %, ChatGPT 33 %)
- **Pavo** – top visibility 67 %  (AI Overview 67 %, Gemini 33 %, ChatGPT 33 %)
- **Eggersmann** – top visibility 33 %  (Gemini 33 %)
- **Höveler** – top visibility 33 %  (Gemini 33 %)

## Citation source mix

- **Editorial:** 11.4 %
- **Ugc:** 4.5 %
- **Institutional:** 2.3 %
- **Corporate:** 77.3 %
- **Other:** 4.5 %

**Top cited domains**

- `cavallo.de` – EDITORIAL, retrieved 33 % of chats
- `kraemer.de` – CORPORATE, retrieved 33 % of chats
- `lexa-pferdefutter.de` – CORPORATE, retrieved 33 % of chats
- `loesdau.de` – CORPORATE, retrieved 33 % of chats
- `muehldorfer-pferdefutter.de` – CORPORATE, retrieved 33 % of chats
- `okapi-online.de` – CORPORATE, retrieved 33 % of chats

## URL gap · cited for competitors, not for you

Source URLs engines retrieved and cited next to competitor answers, but never next to the brand. Each row is an earned-placement target.

- **Futter für dein Pferd bestellen** – _Homepage_, cited 1×, retrieved 3×  
  `https://pferdefutter.de`
- **Top Pferdefutter Marken hier entdecken** – _Category page_, cited 1×, retrieved 1×  
  `https://pferdefuttershop.de/Marken`
- **Pferdefutter von Pavo - für die Gesundheit deines Pferdes!** – _Homepage_, cited 0×, retrieved 2×  
  `https://pavo-futter.de`
- **Hochwertiges Pferdefutter von KOROS: Natürliche Ernährung für gesunde Pferde** – _Homepage_, cited 0×, retrieved 1×  
  `https://pferdefutter-koros.de`
- **Pferdgerecht Futter Natur 15 kg** – _Product page_, cited 0×, retrieved 1×  
  `https://stroeh.de/shop/Pferdefutter/Misch-Ergaenzungsfuttermittel/Getreidefrei/Pferdgerecht-Futter-Natur-15-kg`

## Concrete moves

- **Head-to-head page.** Position Pferdegold directly against Marstall, St. Hippolyt, Pavo for this prompt.
- **Retailer placement.** Inspect top-cited domains; ensure product assets and schema tags are present.
- **Schema.org/Product markup** matching competitor-equivalent spec fields.
- **Editorial earned mentions.** Pitch study-backed angles to domains in the Editorial source class.
- **Re-measure in 14 days** to confirm visibility lift.

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Source: Peec AI MCP · Drift Radar · Built for the Peec AI MCP Challenge 2026 · #BuiltWithPeec