# Drift Radar – »Wo finde ich in der Schweiz gesundes Pferdefutter ohne Zucker?«

**Prompt ID:** `pr_df6c13c4-5d9c-45f9-8971-cb9a61a20b5e`  ·  **Topic:** Pferdefutter Ergänzungsmittel  ·  **Volume:** medium (Peec bucket)  ·  **Tags:** transactional, non-branded  ·  **Date range:** 2026-04-20 → 2026-04-22

## Engine visibility

- **ChatGPT:** 0 %
- **Gemini:** 0 %
- **AI Overview:** 0 %

**Divergence score:** 0.00  (range 0 – 1; 0 = engines agree, 1 = total divergence)

**Silence type:** `own_only`

## Who is cited instead

- **Marstall** – top visibility 100 %  (Gemini 100 %, AI Overview 67 %, ChatGPT 33 %)
- **St. Hippolyt** – top visibility 100 %  (Gemini 100 %, AI Overview 67 %)
- **Pavo** – top visibility 67 %  (ChatGPT 67 %, Gemini 67 %, AI Overview 33 %)
- **Höveler** – top visibility 67 %  (Gemini 67 %)
- **Nösenberger** – top visibility 33 %  (AI Overview 33 %)

## Citation source mix

- **Ugc:** 1.9 %
- **Institutional:** 3.8 %
- **Corporate:** 86.5 %
- **Other:** 7.7 %

**Top cited domains**

- `equusvitalis.ch` – CORPORATE, retrieved 44 % of chats
- `pferde-reformhaus.ch` – CORPORATE, retrieved 44 % of chats
- `cavale-schweiz.ch` – CORPORATE, retrieved 33 % of chats
- `reitsport.ch` – CORPORATE, retrieved 33 % of chats
- `hauptner.ch` – CORPORATE, retrieved 33 % of chats
- `lexa-pferdefutter.ch` – CORPORATE, retrieved 33 % of chats

## Search fan-out · behind this prompt

The actual sub-queries and shopping lookups engines issued to answer this prompt. Every row is a content-anchor keyword or a product the brand needs to be listed next to.

**Search queries** (2 total)

- `gesundes Pferdefutter ohne Zucker Schweiz Pferdefutter zuckerfrei`
- `where to find healthy sugar free horse feed in Switzerland horse feed sugar-free Switzerland`

## URL gap · cited for competitors, not for you

Source URLs engines retrieved and cited next to competitor answers, but never next to the brand. Each row is an earned-placement target.

- **Hochwertiges Pferdefutter ohne Melasse - Reitsport.ch** – _Other_, cited 2×, retrieved 3×  
  `https://reitsport.ch/pferdefutter/kraftfutter-raufutter/melassefrei`
- **Getreidefreies Müsli für Pferde - EquusVitalis Onlineshop** – _Category page_, cited 1×, retrieved 3×  
  `https://equusvitalis.ch/de-CH/futtermittel/getreidefrei`
- **Pferdefutter & Pferdekompetenz** – _Profile_, cited 1×, retrieved 2×  
  `https://landi.swiss/de-CH/cooperative/landi-zola/content/pferdefutter-und-pferdekompetenz`
- **Low Carb Pferdefutter | Zuckerreduziert | Top-Auswahl** – _Category page_, cited 1×, retrieved 2×  
  `https://pferdefuttershop.de/Pferdefutter/Eigenschaften/Low-Carb-zuckerreduziert`
- **Deukavallo Getreidefrei 21 kg - Cavale Schweiz** – _Product page_, cited 1×, retrieved 2×  
  `https://cavale-schweiz.ch/product?deukavallo-getreidefrei-21=`

## Concrete moves

- **Head-to-head page.** Position Pferdegold directly against Marstall, St. Hippolyt, Pavo for this prompt.
- **Retailer placement.** Inspect top-cited domains; ensure product assets and schema tags are present.
- **Schema.org/Product markup** matching competitor-equivalent spec fields.
- **Editorial earned mentions.** Pitch study-backed angles to domains in the Editorial source class.
- **Re-measure in 14 days** to confirm visibility lift.

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Source: Peec AI MCP · Drift Radar · Built for the Peec AI MCP Challenge 2026 · #BuiltWithPeec