# Drift Radar – »Zeige mir in der Schweiz erhältliche Nervenpellets für gestresste Pferde.«

**Prompt ID:** `pr_ec467175-1c22-4484-8f1d-d818f7b40a5e`  ·  **Topic:** Pferde Vitamine und Mineralstoffe  ·  **Volume:** low (Peec bucket)  ·  **Tags:** transactional, non-branded  ·  **Date range:** 2026-04-20 → 2026-04-22

## Engine visibility

- **ChatGPT:** 0 %
- **Gemini:** 0 %
- **AI Overview:** 0 %

**Divergence score:** 0.00  (range 0 – 1; 0 = engines agree, 1 = total divergence)

**Silence type:** `own_only`

## Who is cited instead

- **Pavo** – top visibility 100 %  (AI Overview 100 %, ChatGPT 33 %)
- **St. Hippolyt** – top visibility 100 %  (Gemini 100 %, AI Overview 100 %)
- **Marstall** – top visibility 67 %  (Gemini 67 %)

## Citation source mix

- **Own:** 2.8 %
- **Ugc:** 2.8 %
- **Institutional:** 5.6 %
- **Corporate:** 77.8 %
- **Other:** 11.1 %

**Top cited domains**

- `felix-buehler.ch` – CORPORATE, retrieved 33 % of chats
- `pferde-reformhaus.ch` – CORPORATE, retrieved 33 % of chats
- `equusvitalis.ch` – CORPORATE, retrieved 33 % of chats
- `hypona.ch` – OTHER, retrieved 33 % of chats
- `lexa-pferdefutter.de` – CORPORATE, retrieved 33 % of chats
- `ipet.ch` – CORPORATE, retrieved 22 % of chats

## URL gap · cited for competitors, not for you

Source URLs engines retrieved and cited next to competitor answers, but never next to the brand. Each row is an earned-placement target.

- **NervControl 3 kg** – _Product page_, cited 1×, retrieved 3×  
  `https://equusvitalis.ch/de-CH/pavo/nervcontrol`
- **Pferdefutter für Stress & Nervosität - Ergänzungsfutter bei Reitsport.ch** – _Other_, cited 0×, retrieved 1×  
  `https://reitsport.ch/pferdefutter/ergaenzungsfutter/stress-nervositaet`
- **IWEST Magnoquiet** – _Other_, cited 0×, retrieved 1×  
  `https://cavale-schweiz.ch/product?magnoflexal2=`

## Concrete moves

- **Head-to-head page.** Position Pferdegold directly against Pavo, St. Hippolyt, Marstall for this prompt.
- **Retailer placement.** Inspect top-cited domains; ensure product assets and schema tags are present.
- **Schema.org/Product markup** matching competitor-equivalent spec fields.
- **Editorial earned mentions.** Pitch study-backed angles to domains in the Editorial source class.
- **Re-measure in 14 days** to confirm visibility lift.

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Source: Peec AI MCP · Drift Radar · Built for the Peec AI MCP Challenge 2026 · #BuiltWithPeec