{ "project": "Pferdegold", "own_brand": "Pferdegold", "date_range": { "start": "2026-04-20", "end": "2026-04-22" }, "active_models": [ { "id": "chatgpt-scraper", "name": "ChatGPT" }, { "id": "gemini-scraper", "name": "Gemini" }, { "id": "google-ai-overview-scraper", "name": "AI Overview" } ], "competitors": [ { "id": "kw_456df993-9dae-4abe-8a95-0d53f70ec63d", "name": "Havens", "domain": "havens.de" }, { "id": "kw_4db331b0-064b-4590-811a-f976f85495bc", "name": "Pavo", "domain": "pavo.net" }, { "id": "kw_53e73c24-a748-4f3c-8270-9e137e88460f", "name": "Marstall", "domain": "marstall.de" }, { "id": "kw_8023f695-680d-4ca2-bb5b-4b91beec4a01", "name": "Eggersmann", "domain": "eggersmann.info" }, { "id": "kw_969dca29-24cf-42ca-9a7d-a23b11beae83", "name": "Höveler", "domain": "hoeveler.com" }, { "id": "kw_d0c6ed51-54a2-4b92-ad71-ef2fce63fb67", "name": "Nösenberger", "domain": "noesenberger.de" }, { "id": "kw_e5810055-52d1-4f04-9abc-9b18cfd468fb", "name": "St. Hippolyt", "domain": "st-hippolyt.de" } ], "summary": { "total_prompts": 50, "own_silence_count": 41, "own_silence_percent": 82.0, "own_only_silence_count": 25, "full_silence_count": 16, "high_divergence_count": 9, "avg_own_visibility": 0.04 }, "source_classifications": [ "COMPETITOR", "CORPORATE", "EDITORIAL", "INSTITUTIONAL", "OTHER", "OWN", "REFERENCE", "UGC" ], "source_overview": { "by_class_weight": { "CORPORATE": 145.68, "REFERENCE": 5.8500000000000005, "OTHER": 16.450000000000006, "INSTITUTIONAL": 6.54, "EDITORIAL": 5.69, "COMPETITOR": 1.6000000000000003, "UGC": 4.429999999999999, "OWN": 0.66 }, "by_class_share": { "CORPORATE": 0.7795, "REFERENCE": 0.0313, "OTHER": 0.088, "INSTITUTIONAL": 0.035, "EDITORIAL": 0.0304, "COMPETITOR": 0.0086, "UGC": 0.0237, "OWN": 0.0035 }, "prompts_with_sources": 40 }, "prompts": [ { "prompt_id": "pr_f430c245-6e0b-45f6-ae50-b96facca7aee", "prompt_text": "Biete mir eine Auswahl an hochwertigen Magenpellets für sensible Pferde.", "topic": "Natürliche Pferdepflege", "volume": 2, "visibility_by_model": { "chatgpt-scraper": 0, "gemini-scraper": 0, "google-ai-overview-scraper": 1 }, "mentions_by_model": { "chatgpt-scraper": 0, "gemini-scraper": 0, "google-ai-overview-scraper": 3 }, "position_by_model": { "chatgpt-scraper": null, "gemini-scraper": null, "google-ai-overview-scraper": 2.3 }, "sentiment_by_model": { "chatgpt-scraper": null, "gemini-scraper": null, "google-ai-overview-scraper": 61 }, "wilson_ci_by_model": { "chatgpt-scraper": [ 0, 0.5615 ], "gemini-scraper": [ 0, 0.5615 ], "google-ai-overview-scraper": [ 0.4385, 1 ] }, "divergence_score": 0.912, "cv_visibility": 1.414, "range_visibility": 1, "mean_visibility": 0.333, "own_silence": false, "silence_type": null, "top_competitors": [], "chat_sample": { "prompt_id": "pr_f430c245-6e0b-45f6-ae50-b96facca7aee", "prompt_text": "Biete mir eine Auswahl an hochwertigen Magenpellets für sensible Pferde.", "divergence_score": 0.91, "narrative": "AI Overview returns Pferdegold at #1 with the exact product name and an Amazon source. Gemini skips Pferdegold entirely and recommends Höveler, Marstall and St. Hippolyt. ChatGPT lists brands that are not tracked competitors – Foran, Farnam, AniForte – several of which are not even sold on the German market.", "by_model": { "google-ai-overview-scraper": { "chat_id": "ch_d5ff4691-99cf-535b-be43-94e51d849565", "model_name": "AI Overview", "visibility": 1.0, "brands_mentioned": [ { "id": "kw_751e887f-b030-4e3f-8807-917be6b2dfd5", "name": "Pferdegold", "position": 1 }, { "id": "kw_456df993-9dae-4abe-8a95-0d53f70ec63d", "name": "Havens", "position": 2 } ], "response_excerpt": "Für sensible Pferde mit Magenproblemen eignen sich hochwertige Pellets, die getreidefrei sind, wenig Stärke/Zucker enthalten und die Magensäure puffern. Hier ist eine Auswahl an empfehlenswerten Produkten:\n\n- Pferdegold® Magen-Pellets: Ein natürliches Ergänzungsfuttermittel, das speziell für sensible Pferdemägen entwickelt wurde, um die Schleimhaut zu unterstützen.\n- Equine74 Gastric Pellets\n- MASTERHORSE MAGEN-PERFEKT Pellets\n- Sapodoris Pektogast\n- naturanima MagenWohl Kräuterpellets\n- EST Gastro Pellet\n- Mühldorfer Mucovital Prebiotic\n- Havens Gastro +", "top_sources": [ { "url": "futterfee.de/products/est-gastro-pellet-20-kg", "citation_count": 1, "position": 1 }, { "url": "amazon.de/.../Stomach-Kit-1-5-Irritation-Grain-Free", "citation_count": 1, "position": 2 }, { "url": "facebook.com/MarstallPferdefutter/videos/...", "citation_count": 1, "position": 3 }, { "url": "amazon.de/Pferdegold-Magen-Premium...", "citation_count": 0, "position": 7 } ], "claims": [ { "text": "Pferdegold® Magen-Pellets supports sensitive horse stomachs", "type": "brand", "evidence": "speziell für sensible Pferdemägen entwickelt wurde, um die Schleimhaut zu unterstützen" }, { "text": "Quality pellets should be grain-free", "type": "criterion", "evidence": "hochwertige Pellets, die getreidefrei sind" }, { "text": "Quality pellets should contain low starch/sugar", "type": "criterion", "evidence": "wenig Stärke/Zucker enthalten" }, { "text": "Quality pellets buffer stomach acid", "type": "function", "evidence": "die Magensäure puffern" }, { "text": "Recommended for horses with stomach problems", "type": "condition", "evidence": "sensible Pferde mit Magenproblemen" } ] }, "gemini-scraper": { "chat_id": "ch_b33ad490-77a1-5856-9294-7feed51b5afd", "model_name": "Gemini", "visibility": 0.0, "brands_mentioned": [ { "id": "kw_969dca29-24cf-42ca-9a7d-a23b11beae83", "name": "Höveler", "position": 1 }, { "id": "kw_53e73c24-a748-4f3c-8270-9e137e88460f", "name": "Marstall", "position": 2 }, { "id": "kw_e5810055-52d1-4f04-9abc-9b18cfd468fb", "name": "St. Hippolyt", "position": 3 } ], "response_excerpt": "Für Pferde mit einem sensiblen Magen ist die Fütterung eine Gratwanderung. [...] Spezielle Magenfutter (Basis-Kraftfutter): Höveler Pur.Gastro – getreidefreies Pellet [...]; Marstall Gastro – strukturreiches Müsli [...]; Agrobs AlpenGrün Pellet [...]; St. Hippolyt Brandon Gastro – speziell auf die Unterstützung der Magenschleimhaut ausgelegt.", "top_sources": [], "claims": [ { "text": "Höveler Pur.Gastro is a grain-free pellet", "type": "brand", "evidence": "Höveler Pur.Gastro – getreidefreies Pellet" }, { "text": "Marstall Gastro is a structure-rich muesli", "type": "brand", "evidence": "Marstall Gastro – strukturreiches Müsli" }, { "text": "Agrobs AlpenGrün Pellet recommended for sensitive horses", "type": "brand", "evidence": "Agrobs AlpenGrün Pellet" }, { "text": "St. Hippolyt Brandon Gastro supports stomach lining", "type": "brand", "evidence": "St. Hippolyt Brandon Gastro – speziell auf die Unterstützung der Magenschleimhaut" }, { "text": "Special stomach feed supports sensitive horse digestion", "type": "function", "evidence": "Spezielle Magenfutter für Pferde mit sensiblem Magen" } ] }, "chatgpt-scraper": { "chat_id": "ch_4caa746e-984f-544a-b13b-215aad5bb2e9", "model_name": "ChatGPT", "visibility": 0.0, "brands_mentioned": [], "response_excerpt": "Natürlich! Für sensible Pferde ist es besonders wichtig, Magenpellets zu wählen, die magenfreundlich sind. [...] 1. Foran GASTRO Protect; 2. Farnam UlcerGard Pellets; 3. AniForte MagenPellets Sensitive; 4. Kräuter MagenPellets von Kräuterhof.", "top_sources": [], "caveat": "Die von ChatGPT genannten Marken sind weder in der Peec-Tracking-Liste, noch teils im deutschen Markt relevant – das deutet auf Halluzinationen bzw. veraltete Trainingsdaten hin.", "claims": [ { "text": "Foran GASTRO Protect is a stomach pellet product", "type": "brand", "evidence": "Foran GASTRO Protect" }, { "text": "Farnam UlcerGard Pellets is a stomach pellet product", "type": "brand", "evidence": "Farnam UlcerGard Pellets" }, { "text": "AniForte MagenPellets Sensitive is a stomach pellet product", "type": "brand", "evidence": "AniForte MagenPellets Sensitive" }, { "text": "Kräuter MagenPellets von Kräuterhof is a stomach pellet", "type": "brand", "evidence": "Kräuter MagenPellets von Kräuterhof" }, { "text": "Stomach pellets should be stomach-friendly for sensitive horses", "type": "criterion", "evidence": "magenfreundlich sind" } ] } }, "claim_summary": { "coverage": 3, "type_counts_by_model": { "chatgpt-scraper": { "brand": 4, "substance": 0, "function": 0, "condition": 0, "criterion": 1 }, "gemini-scraper": { "brand": 4, "substance": 0, "function": 1, "condition": 0, "criterion": 0 }, "google-ai-overview-scraper": { "brand": 1, "substance": 0, "function": 1, "condition": 1, "criterion": 2 } }, "shared_substances": [], "shared_criteria": [], "unique_brands_by_model": { "chatgpt-scraper": [ "Foran GASTRO Protect is a stomach pellet product", "Farnam UlcerGard Pellets is a stomach pellet product", "AniForte MagenPellets Sensitive is a stomach pellet product", "Kräuter MagenPellets von Kräuterhof is a stomach pellet" ], "gemini-scraper": [ "Höveler Pur.Gastro is a grain-free pellet", "Marstall Gastro is a structure-rich muesli", "Agrobs AlpenGrün Pellet recommended for sensitive horses", "St. Hippolyt Brandon Gastro supports stomach lining" ], "google-ai-overview-scraper": [ "Pferdegold® Magen-Pellets supports sensitive horse stomachs" ] } } }, "source_mix": { "by_class": { "CORPORATE": 4.730000000000001, "UGC": 0.33, "COMPETITOR": 0.11 }, "by_class_normalized": { "CORPORATE": 0.9148936170212766, "UGC": 0.06382978723404253, "COMPETITOR": 0.021276595744680844 }, "top_domains": [ { "domain": "masterhorse.de", "classification": "CORPORATE", "retrieved_percentage": 0.44, "retrieval_rate": 0.67, "citation_rate": 0.25 }, { "domain": "naturanima.de", "classification": "CORPORATE", "retrieved_percentage": 0.44, "retrieval_rate": 0.56, "citation_rate": 0.25 }, { "domain": "amazon.de", "classification": "CORPORATE", "retrieved_percentage": 0.33, "retrieval_rate": 0.78, "citation_rate": 0.33 }, { "domain": "sapodoris.de", "classification": "CORPORATE", "retrieved_percentage": 0.33, "retrieval_rate": 0.44, "citation_rate": 0.33 }, { "domain": "equine74.com", "classification": "CORPORATE", "retrieved_percentage": 0.33, "retrieval_rate": 0.33, "citation_rate": 0.67 }, { "domain": "baywa.de", "classification": "CORPORATE", "retrieved_percentage": 0.22, "retrieval_rate": 0.22, "citation_rate": 0.5 }, { "domain": "facebook.com", "classification": "UGC", "retrieved_percentage": 0.22, "retrieval_rate": 0.22, "citation_rate": 1.5 }, { "domain": "hipposport.de", "classification": "CORPORATE", "retrieved_percentage": 0.22, "retrieval_rate": 0.22, "citation_rate": 0.5 } ], "total_retrieved": 5.170000000000002 } }, { "prompt_id": "pr_ce22dac0-782c-42ea-a6e4-2c595108b4d6", "prompt_text": "Pferdefutter zur Gelenkunterstützung ohne künstliche Aromen kaufen.", "topic": "Gelenkunterstützung für Pferde", "volume": 2, "visibility_by_model": { "chatgpt-scraper": 0, "gemini-scraper": 1, "google-ai-overview-scraper": 0 }, "mentions_by_model": { "chatgpt-scraper": 0, "gemini-scraper": 3, "google-ai-overview-scraper": 0 }, "position_by_model": { "chatgpt-scraper": null, "gemini-scraper": 1.3, "google-ai-overview-scraper": null }, "sentiment_by_model": { "chatgpt-scraper": null, "gemini-scraper": 49, "google-ai-overview-scraper": null }, "wilson_ci_by_model": { "chatgpt-scraper": [ 0, 0.5615 ], "gemini-scraper": [ 0.4385, 1 ], "google-ai-overview-scraper": null }, "divergence_score": 0.912, "cv_visibility": 1.414, "range_visibility": 1, "mean_visibility": 0.333, "own_silence": false, "silence_type": null, "top_competitors": [], "chat_sample": { "prompt_id": "pr_ce22dac0-782c-42ea-a6e4-2c595108b4d6", "prompt_text": "Pferdefutter zur Gelenkunterstützung ohne künstliche Aromen kaufen.", "divergence_score": 0.91, "narrative": "On Gemini, Pferdegold Gelenke is #1, described down to the product composition. ChatGPT names Pavo as the hero brand and fills the rest with untracked names. AI Overview did not run this prompt in the sample window – absence is part of the drift pattern here.", "by_model": { "gemini-scraper": { "chat_id": "ch_c3adfc63-bf60-5694-8506-bdead08688ba", "model_name": "Gemini", "visibility": 1.0, "brands_mentioned": [ { "id": "kw_751e887f-b030-4e3f-8807-917be6b2dfd5", "name": "Pferdegold", "position": 1 } ], "response_excerpt": "Hochwertige Kombi-Präparate (ohne Aroma): Pferdegold Gelenke: Enthält MSM, Glucosamin und Kräuter. Es ist zwar ein Pellet, setzt aber primär auf natürliche Zutaten wie Leinsamen und Karotte für die Akzeptanz.", "top_sources": [], "claims": [ { "text": "Pferdegold Gelenke is a joint support product", "type": "brand", "evidence": "Pferdegold Gelenke: Enthält MSM, Glucosamin und Kräuter" }, { "text": "Contains MSM for joint support", "type": "substance", "evidence": "Enthält MSM, Glucosamin und Kräuter" }, { "text": "Contains Glucosamin for joint support", "type": "substance", "evidence": "Enthält MSM, Glucosamin und Kräuter" }, { "text": "Made with natural ingredients like flaxseed and carrot", "type": "criterion", "evidence": "setzt aber primär auf natürliche Zutaten wie Leinsamen und Karotte" }, { "text": "Supports joint health in horses", "type": "function", "evidence": "Hochwertige Kombi-Präparate zur Gelenkunterstützung" } ] }, "chatgpt-scraper": { "chat_id": "ch_ac671efe-d9fc-5adf-8258-c142c9f81676", "model_name": "ChatGPT", "visibility": 0.0, "brands_mentioned": [ { "id": "kw_4db331b0-064b-4590-811a-f976f85495bc", "name": "Pavo", "position": 1 } ], "response_excerpt": "Einige Beispiele für Marken, die natürliche Gelenkunterstützung ohne künstliche Aromen anbieten, sind: Fohlenhof Pferdefutter, Equine Nutritional Solutions, Pavo.", "top_sources": [], "claims": [ { "text": "Fohlenhof Pferdefutter offers joint support", "type": "brand", "evidence": "Fohlenhof Pferdefutter" }, { "text": "Equine Nutritional Solutions offers joint support", "type": "brand", "evidence": "Equine Nutritional Solutions" }, { "text": "Pavo offers joint support", "type": "brand", "evidence": "Pavo" }, { "text": "These brands offer natural joint support", "type": "criterion", "evidence": "Marken, die natürliche Gelenkunterstützung ohne künstliche Aromen anbieten" }, { "text": "These brands contain no artificial flavors", "type": "criterion", "evidence": "ohne künstliche Aromen" } ] }, "google-ai-overview-scraper": { "chat_id": null, "model_name": "AI Overview", "visibility": null, "note": "Prompt did not run on AI Overview in the sampled date range – absence is itself a drift signal." } }, "claim_summary": { "coverage": 2, "type_counts_by_model": { "chatgpt-scraper": { "brand": 3, "substance": 0, "function": 0, "condition": 0, "criterion": 2 }, "gemini-scraper": { "brand": 1, "substance": 2, "function": 1, "condition": 0, "criterion": 1 }, "google-ai-overview-scraper": { "brand": 0, "substance": 0, "function": 0, "condition": 0, "criterion": 0 } }, "shared_substances": [], "shared_criteria": [], "unique_brands_by_model": { "chatgpt-scraper": [ "Fohlenhof Pferdefutter offers joint support", "Equine Nutritional Solutions offers joint support", "Pavo offers joint support" ], "gemini-scraper": [ "Pferdegold Gelenke is a joint support product" ], "google-ai-overview-scraper": [] } } } }, { "prompt_id": "pr_e3000671-0e60-4be0-bd6d-4571ddc261ce", "prompt_text": "Welche natürlichen Gelenkpellets für Pferde empfiehlst du?", "topic": "Gelenkunterstützung für Pferde", "volume": 2, "visibility_by_model": { "chatgpt-scraper": 0, "gemini-scraper": 0.67, "google-ai-overview-scraper": 0 }, "mentions_by_model": { "chatgpt-scraper": 0, "gemini-scraper": 2, "google-ai-overview-scraper": 0 }, "position_by_model": { "chatgpt-scraper": null, "gemini-scraper": 1, "google-ai-overview-scraper": null }, "sentiment_by_model": { "chatgpt-scraper": null, "gemini-scraper": 67, "google-ai-overview-scraper": null }, "wilson_ci_by_model": { "chatgpt-scraper": [ 0, 0.5615 ], "gemini-scraper": [ 0.2077, 0.9385 ], "google-ai-overview-scraper": [ 0, 0.5615 ] }, "divergence_score": 0.681, "cv_visibility": 1.414, "range_visibility": 0.67, "mean_visibility": 0.223, "own_silence": false, "silence_type": null, "top_competitors": [], "source_mix": { "by_class": { "CORPORATE": 2.749999999999999, "OTHER": 0.44, "REFERENCE": 0.11 }, "by_class_normalized": { "CORPORATE": 0.8333333333333334, "OTHER": 0.1333333333333334, "REFERENCE": 0.03333333333333335 }, "top_domains": [ { "domain": "masterhorse.de", "classification": "CORPORATE", "retrieved_percentage": 0.33, "retrieval_rate": 0.89, "citation_rate": 1.33 }, { "domain": "discountfutter.shop", "classification": "CORPORATE", "retrieved_percentage": 0.33, "retrieval_rate": 0.33, "citation_rate": 0.67 }, { "domain": "lexa-pferdefutter.de", "classification": "CORPORATE", "retrieved_percentage": 0.33, "retrieval_rate": 0.33, "citation_rate": 1 }, { "domain": "pharmahorse.de", "classification": "CORPORATE", "retrieved_percentage": 0.33, "retrieval_rate": 0.33, "citation_rate": 1 }, { "domain": "migocki.de", "classification": "CORPORATE", "retrieved_percentage": 0.22, "retrieval_rate": 0.33, "citation_rate": 1 }, { "domain": "amazon.de", "classification": "CORPORATE", "retrieved_percentage": 0.22, "retrieval_rate": 0.22, "citation_rate": 0.5 }, { "domain": "kraemer.de", "classification": "OTHER", "retrieved_percentage": 0.22, "retrieval_rate": 0.22, "citation_rate": 1.5 }, { "domain": "natural-horse-care.com", "classification": "CORPORATE", "retrieved_percentage": 0.22, "retrieval_rate": 0.22, "citation_rate": 0.5 } ], "total_retrieved": 3.299999999999999 } }, { "prompt_id": "pr_2ba844fe-a638-44f2-bc07-e04b26bc411b", "prompt_text": "Finde Nervenpellets für gestresste Pferde ohne Industriezucker.", "topic": "Pferde Nahrungsergänzung", "volume": 2, "visibility_by_model": { "chatgpt-scraper": 0, "gemini-scraper": 0.67, "google-ai-overview-scraper": 0 }, "mentions_by_model": { "chatgpt-scraper": 0, "gemini-scraper": 2, "google-ai-overview-scraper": 0 }, "position_by_model": { "chatgpt-scraper": null, "gemini-scraper": 1, "google-ai-overview-scraper": null }, "sentiment_by_model": { "chatgpt-scraper": null, "gemini-scraper": 51, "google-ai-overview-scraper": null }, "wilson_ci_by_model": { "chatgpt-scraper": [ 0, 0.5615 ], "gemini-scraper": [ 0.2077, 0.9385 ], "google-ai-overview-scraper": null }, "divergence_score": 0.681, "cv_visibility": 1.414, "range_visibility": 0.67, "mean_visibility": 0.223, "own_silence": false, "silence_type": null, "top_competitors": [], "chat_sample": { "prompt_id": "pr_2ba844fe-a638-44f2-bc07-e04b26bc411b", "prompt_text": "Finde Nervenpellets für gestresste Pferde ohne Industriezucker.", "divergence_score": 0.68, "narrative": "Three engines, three very different answers – none of them with Pferdegold. ChatGPT names Pavo alongside untracked brands (SanaNerv, Cavalor). Gemini stays on untracked mid-market names (Agrobs Magnesium Pur, Masterhorse Silence, Krämer). AI Overview never ran this prompt in the 20 – 22 April window.", "by_model": { "chatgpt-scraper": { "chat_id": "ch_1f4ff5a9-db03-5dc0-bd13-e768d3b20ce0", "model_name": "ChatGPT", "chat_date": "2026-04-22", "visibility": 0.0, "brands_mentioned": [ { "id": "kw_4db331b0-064b-4590-811a-f976f85495bc", "name": "Pavo", "position": 1 } ], "response_excerpt": "Du suchst Nervenpellets für gestresste Pferde ohne Industriezucker. Worauf achten: Zuckeralternativen (ohne Melasse), Wirkstoffe Magnesium, Tryptophan, pflanzliche Extrakte (Baldrian, Passionsblume, Hopfen).\n\nBeispiele für zuckerarme Nervenpellets:\n- SanaNerv Nervenpellets (Magnesium, Baldrian, Hopfen, zuckerfrei)\n- Cavalor Calm Down (Magnesium, L-Tryptophan, Kräuter)\n- Pavo Calm & Relax (Magnesium, Kräuter, sehr geringer Zucker)\n- Kräuterpellets Nerv (Hopfen, Baldrian, Melisse)", "top_sources": [], "claims": [ { "text": "SanaNerv Nervenpellets contain Magnesium, Baldrian, Hopfen", "type": "brand", "evidence": "SanaNerv Nervenpellets (Magnesium, Baldrian, Hopfen, zuckerfrei)" }, { "text": "Cavalor Calm Down contains Magnesium and L-Tryptophan", "type": "brand", "evidence": "Cavalor Calm Down (Magnesium, L-Tryptophan, Kräuter)" }, { "text": "Pavo Calm & Relax contains Magnesium and herbs", "type": "brand", "evidence": "Pavo Calm & Relax (Magnesium, Kräuter, sehr geringer Zucker)" }, { "text": "Magnesium supports nervous horse health", "type": "substance", "evidence": "Wirkstoffe Magnesium, Tryptophan, pflanzliche Extrakte" }, { "text": "Baldrian and Passionsblume help stressed horses", "type": "substance", "evidence": "pflanzliche Extrakte (Baldrian, Passionsblume, Hopfen)" } ] }, "gemini-scraper": { "chat_id": "ch_53bb4f8d-6864-5bf0-9c5e-cd5701ab4563", "model_name": "Gemini", "chat_date": "2026-04-22", "visibility": 0.0, "brands_mentioned": [], "response_excerpt": "Für gestresste Pferde gibt es mittlerweile eine gute Auswahl an Nervenpellets, die auf Melasse und Füllstoffe verzichten. Empfehlenswerte Optionen ohne Zuckerzusatz:\n\n1. Krämer Nerven-Pellets »Innere Ruhe« – Baldrian, Hopfen, Melisse, Kamille, Lavendel.\n2. Agrobs Magnesium Pur – Magnesium organisch/anorganisch plus Kräuter, getreide- und melassefrei.\n3. Masterhorse Silence Pellets – 40 % Baldrianwurzel, Hopfen, Melisse, Pfefferminze.\n4. Discountfutter Nerven Kit – Vitamin B12, Magnesium, L-Tryptophan.", "top_sources": [], "caveat": "None of the brands cited by Gemini on this day are in Peec's tracking list – the engine consistently answers with mid-market brands outside the Pferdegold peer set.", "claims": [ { "text": "Krämer Nerven-Pellets »Innere Ruhe« contains Baldrian, Hopfen, Melisse, Kamille, Lavendel", "type": "brand", "evidence": "Krämer Nerven-Pellets »Innere Ruhe« – Baldrian, Hopfen, Melisse, Kamille, Lavendel" }, { "text": "Agrobs Magnesium Pur is getreide- and melassefrei", "type": "brand", "evidence": "Agrobs Magnesium Pur – Magnesium organisch/anorganisch plus Kräuter, getreide- und melassefrei" }, { "text": "Masterhorse Silence Pellets contains 40% Baldrianwurzel", "type": "brand", "evidence": "Masterhorse Silence Pellets – 40 % Baldrianwurzel, Hopfen, Melisse, Pfefferminze" }, { "text": "Discountfutter Nerven Kit contains Vitamin B12, Magnesium, L-Tryptophan", "type": "brand", "evidence": "Discountfutter Nerven Kit – Vitamin B12, Magnesium, L-Tryptophan" }, { "text": "Nerve pellets without industrial sugar for stressed horses available", "type": "criterion", "evidence": "mittlerweile eine gute Auswahl an Nervenpellets, die auf Melasse und Füllstoffe verzichten" } ] }, "google-ai-overview-scraper": { "chat_id": null, "model_name": "AI Overview", "visibility": null, "note": "Prompt did not run on AI Overview across the full 20 – 23 April sample window – absence is itself a drift signal." } }, "claim_summary": { "coverage": 2, "type_counts_by_model": { "chatgpt-scraper": { "brand": 3, "substance": 2, "function": 0, "condition": 0, "criterion": 0 }, "gemini-scraper": { "brand": 4, "substance": 0, "function": 0, "condition": 0, "criterion": 1 }, "google-ai-overview-scraper": { "brand": 0, "substance": 0, "function": 0, "condition": 0, "criterion": 0 } }, "shared_substances": [], "shared_criteria": [], "unique_brands_by_model": { "chatgpt-scraper": [ "SanaNerv Nervenpellets contain Magnesium, Baldrian, Hopfen", "Cavalor Calm Down contains Magnesium and L-Tryptophan", "Pavo Calm & Relax contains Magnesium and herbs" ], "gemini-scraper": [ "Krämer Nerven-Pellets »Innere Ruhe« contains Baldrian, Hopfen, Melisse, Kamille, Lavendel", "Agrobs Magnesium Pur is getreide- and melassefrei", "Masterhorse Silence Pellets contains 40% Baldrianwurzel", "Discountfutter Nerven Kit contains Vitamin B12, Magnesium, L-Tryptophan" ], "google-ai-overview-scraper": [] } } } }, { "prompt_id": "pr_0ef83482-0bdc-4b69-b5e1-8d9fa4a354fd", "prompt_text": "Vergleiche die Inhaltsstoffe von natürlichen Nervenpellets für gestresste Pferde.", "topic": "Natürliche Pferdepflege", "volume": 2, "visibility_by_model": { "chatgpt-scraper": 0, "gemini-scraper": 0, "google-ai-overview-scraper": 0.67 }, "mentions_by_model": { "chatgpt-scraper": 0, "gemini-scraper": 0, "google-ai-overview-scraper": 2 }, "position_by_model": { "chatgpt-scraper": null, "gemini-scraper": null, "google-ai-overview-scraper": 3.5 }, "sentiment_by_model": { "chatgpt-scraper": null, "gemini-scraper": null, "google-ai-overview-scraper": 47 }, "wilson_ci_by_model": { "chatgpt-scraper": [ 0, 0.5615 ], "gemini-scraper": [ 0, 0.5615 ], "google-ai-overview-scraper": [ 0.2077, 0.9385 ] }, "divergence_score": 0.681, "cv_visibility": 1.414, "range_visibility": 0.67, "mean_visibility": 0.223, "own_silence": false, "silence_type": null, "top_competitors": [], "chat_sample": { "prompt_id": "pr_0ef83482-0bdc-4b69-b5e1-8d9fa4a354fd", "prompt_text": "Vergleiche die Inhaltsstoffe von natürlichen Nervenpellets für gestresste Pferde.", "divergence_score": 0.68, "narrative": "AI Overview is the only engine that makes this a brand question – Pferdegold at #1, Pavo at #2 in a product matrix by magnesium, tryptophan and B-vitamins. ChatGPT and Gemini answer in pure substance mode and recommend no product at all. The drift here is not competing brands – it is whether the answer is brand-aware in the first place.", "by_model": { "google-ai-overview-scraper": { "chat_id": "ch_0da3bd39-45ad-5a26-89a6-4eec2a8ef25d", "model_name": "AI Overview", "chat_date": "2026-04-22", "visibility": 1.0, "brands_mentioned": [ { "id": "kw_751e887f-b030-4e3f-8807-917be6b2dfd5", "name": "Pferdegold", "position": 1 }, { "id": "kw_4db331b0-064b-4590-811a-f976f85495bc", "name": "Pavo", "position": 2 } ], "response_excerpt": "Natürliche Nerven-Pellets für Pferde setzen auf Mineralstoffe, Aminosäuren, Vitamine und Kräuter. Hauptinhaltsstoffe: Magnesium, L-Tryptophan, B-Vitamine, beruhigende Kräuter (Kamille, Melisse, Lavendel, Baldrian, Hopfen, Passionsblume).\n\nVergleich der Pellet-Typen:\n- Magnesium-basierte Pellets (Agrobs Magnesium Pur, Pferdegold): Magnesium-Citrat/Glycinat/Oxid, 20 %+, Omega-3.\n- Kräuter-basierte Pellets (NAF Magic, Hilton Herbs): Baldrian, Melisse, Hopfen, Kamille, Magnesium, Tryptophan.\n- Kombinations-Pellets (Pavo BeChill, Synovium Calmingard): Tryptophan, Magnesium, B-Vitamine, Passionsblume.", "top_sources": [ { "url": "natural-horse-care.com/pferd/gezielte-fuetterung/nervoeses-pferd/", "citation_count": 1, "position": 1 }, { "url": "pavo-futter.de/beratung/futterung-von-nervosen-dunnen-pferden", "citation_count": 1, "position": 2 }, { "url": "care4vet.de/DrWeyrauch-Sandmann", "citation_count": 1, "position": 3 }, { "url": "amazon.de/Pferdegold-Nerven-5kg-Magnesium-Komplex...", "citation_count": 0, "position": 12 } ], "claims": [ { "text": "Agrobs Magnesium Pur contains magnesium-citrate/glycinate/oxide", "type": "brand", "evidence": "Agrobs Magnesium Pur, Pferdegold): Magnesium-Citrat/Glycinat/Oxid" }, { "text": "NAF Magic contains valerian, lemon balm, hops, chamomile", "type": "brand", "evidence": "NAF Magic, Hilton Herbs): Baldrian, Melisse, Hopfen, Kamille" }, { "text": "Pavo BeChill combines tryptophan, magnesium, B-vitamins, passionflower", "type": "brand", "evidence": "Pavo BeChill, Synovium Calmingard): Tryptophan, Magnesium, B-Vitamine, Passionsblume" }, { "text": "Natural nerve pellets contain magnesium and L-tryptophan", "type": "substance", "evidence": "Magnesium, L-Tryptophan, B-Vitamine, beruhigende Kräuter" }, { "text": "Calming herbs include valerian, melisse, lavender, passionflower", "type": "substance", "evidence": "beruhigende Kräuter (Kamille, Melisse, Lavendel, Baldrian, Hopfen, Passionsblume)" } ] }, "gemini-scraper": { "chat_id": "ch_1ccd3775-ea76-54d6-8b7e-b4f66b134539", "model_name": "Gemini", "chat_date": "2026-04-22", "visibility": 0.0, "brands_mentioned": [], "response_excerpt": "Natürliche Nervenpellets für Pferde basieren meist auf einer Kombination aus Mineralstoffen, Aminosäuren und Kräutern.\n\n1. Mineralstoffe & Vitamine: Magnesium (entspannt Muskulatur und Nervensystem), Vitamin B12 (Regeneration der Myelinschicht), Zink/Mangan (Enzymstoffwechsel).\n2. Aminosäure L-Tryptophan: Vorstufe von Serotonin, fördert innere Gelassenheit.\n3. Beruhigende Kräuter (Phytotherapie): Baldrian, Hopfen, Melisse, Passionsblume, Ashwagandha (Adaptogen).", "top_sources": [], "caveat": "Gemini responds in pure substance mode on this day – zero brand recommendations, no product names, only active-ingredient breakdown.", "claims": [ { "text": "Magnesium relaxes muscles and nervous system", "type": "function", "evidence": "Magnesium (entspannt Muskulatur und Nervensystem)" }, { "text": "L-Tryptophan is serotonin precursor promoting calmness", "type": "function", "evidence": "L-Tryptophan: Vorstufe von Serotonin, fördert innere Gelassenheit" }, { "text": "Vitamin B12 regenerates myelin sheath", "type": "function", "evidence": "Vitamin B12 (Regeneration der Myelinschicht)" }, { "text": "Valerian, hops, lemon balm calm horses", "type": "substance", "evidence": "Beruhigende Kräuter: Baldrian, Hopfen, Melisse" }, { "text": "Ashwagandha adaptogen helps stressed horses", "type": "substance", "evidence": "Ashwagandha (Adaptogen)" } ] }, "chatgpt-scraper": { "chat_id": "ch_e7856ab2-d94c-54b0-8c94-287dd9153b15", "model_name": "ChatGPT", "chat_date": "2026-04-22", "visibility": 0.0, "brands_mentioned": [], "response_excerpt": "Nervenpellets für gestresste Pferde bestehen häufig aus einer Kombination natürlicher Inhaltsstoffe: Baldrian (beruhigend, nicht sedierend), Melisse, Kamille (entzündungshemmend, verdauungsfördernd), Passionsblume (Angst/Unruhe), Magnesium (entspannt Muskeln und Nerven), L-Tryptophan (Serotonin-Vorstufe, emotionales Gleichgewicht), Hopfen (Entspannung, Schlaf), Zink (Nervenregulation), Lavendel (innere Ruhe).", "top_sources": [], "caveat": "ChatGPT answers the question as stated – pure ingredient comparison – and never transitions to brand recommendations.", "claims": [ { "text": "Baldrian beruhigt ohne Sedierung", "type": "substance", "evidence": "Baldrian (beruhigend, nicht sedierend)" }, { "text": "Kamille wirkt entzündungshemmend und verdauungsfördernd", "type": "substance", "evidence": "Kamille (entzündungshemmend, verdauungsfördernd)" }, { "text": "L-Tryptophan ist Serotonin-Vorstufe für emotionales Gleichgewicht", "type": "substance", "evidence": "L-Tryptophan (Serotonin-Vorstufe, emotionales Gleichgewicht)" }, { "text": "Magnesium entspannt Muskeln und Nerven", "type": "substance", "evidence": "Magnesium (entspannt Muskeln und Nerven)" }, { "text": "Passionsblume reduziert Angst und Unruhe", "type": "substance", "evidence": "Passionsblume (Angst/Unruhe)" } ] } }, "claim_summary": { "coverage": 3, "type_counts_by_model": { "chatgpt-scraper": { "brand": 0, "substance": 5, "function": 0, "condition": 0, "criterion": 0 }, "gemini-scraper": { "brand": 0, "substance": 2, "function": 3, "condition": 0, "criterion": 0 }, "google-ai-overview-scraper": { "brand": 3, "substance": 2, "function": 0, "condition": 0, "criterion": 0 } }, "shared_substances": [], "shared_criteria": [], "unique_brands_by_model": { "chatgpt-scraper": [], "gemini-scraper": [], "google-ai-overview-scraper": [ "Agrobs Magnesium Pur contains magnesium-citrate/glycinate/oxide", "NAF Magic contains valerian, lemon balm, hops, chamomile", "Pavo BeChill combines tryptophan, magnesium, B-vitamins, passionflower" ] } } }, "source_mix": { "by_class": { "CORPORATE": 6.270000000000008, "UGC": 0.33, "COMPETITOR": 0.33, "REFERENCE": 0.33, "OTHER": 0.66, "EDITORIAL": 0.22, "INSTITUTIONAL": 0.11, "OWN": 0.11 }, "by_class_normalized": { "CORPORATE": 0.7500000000000003, "UGC": 0.039473684210526286, "COMPETITOR": 0.039473684210526286, "REFERENCE": 0.039473684210526286, "OTHER": 0.07894736842105257, "EDITORIAL": 0.02631578947368419, "INSTITUTIONAL": 0.013157894736842096, "OWN": 0.013157894736842096 }, "top_domains": [ { "domain": "amazon.de", "classification": "CORPORATE", "retrieved_percentage": 0.33, "retrieval_rate": 0.67, "citation_rate": 0 }, { "domain": "pavo-futter.de", "classification": "CORPORATE", "retrieved_percentage": 0.33, "retrieval_rate": 0.33, "citation_rate": 0.67 }, { "domain": "hipposport.de", "classification": "CORPORATE", "retrieved_percentage": 0.33, "retrieval_rate": 0.33, "citation_rate": 0.33 }, { "domain": "inropharm.de", "classification": "CORPORATE", "retrieved_percentage": 0.33, "retrieval_rate": 0.33, "citation_rate": 0.33 }, { "domain": "kraemer.de", "classification": "CORPORATE", "retrieved_percentage": 0.33, "retrieval_rate": 0.33, "citation_rate": 0.33 }, { "domain": "krauterie.de", "classification": "CORPORATE", "retrieved_percentage": 0.33, "retrieval_rate": 0.33, "citation_rate": 0 }, { "domain": "smartpakequine.com", "classification": "CORPORATE", "retrieved_percentage": 0.33, "retrieval_rate": 0.33, "citation_rate": 0 }, { "domain": "st-hippolyt.de", "classification": "COMPETITOR", "retrieved_percentage": 0.33, "retrieval_rate": 0.33, "citation_rate": 0 } ], "total_retrieved": 8.360000000000007 } }, { "prompt_id": "pr_47e52da7-8646-4683-846d-2af8c113a1fc", "prompt_text": "Welche Gelenkpellets für Pferde sind in Deutschland am besten bewertet?", "topic": "Pferde Nahrungsergänzung", "volume": 3, "visibility_by_model": { "chatgpt-scraper": 0, "gemini-scraper": 0.67, "google-ai-overview-scraper": 0 }, "mentions_by_model": { "chatgpt-scraper": 0, "gemini-scraper": 3, "google-ai-overview-scraper": 0 }, "position_by_model": { "chatgpt-scraper": null, "gemini-scraper": 1, "google-ai-overview-scraper": null }, "sentiment_by_model": { "chatgpt-scraper": null, "gemini-scraper": 59, "google-ai-overview-scraper": null }, "wilson_ci_by_model": { "chatgpt-scraper": [ 0, 0.5615 ], "gemini-scraper": [ 0.2077, 0.9385 ], "google-ai-overview-scraper": null }, "divergence_score": 0.681, "cv_visibility": 1.414, "range_visibility": 0.67, "mean_visibility": 0.223, "own_silence": false, "silence_type": null, "top_competitors": [], "chat_sample": { "prompt_id": "pr_47e52da7-8646-4683-846d-2af8c113a1fc", "prompt_text": "Welche Gelenkpellets für Pferde sind in Deutschland am besten bewertet?", "divergence_score": 0.68, "narrative": "Gemini leads with Pferdegold Gelenke and describes the composition directly (green-lipped mussel, omega-3, rosehip). ChatGPT hedges: a 5-column comparison table with untracked mid-market brands (navalis arthral, PharmaHorse, Equistro Artphyton). AI Overview is silent on this prompt in the sample window.", "by_model": { "gemini-scraper": { "chat_id": "ch_f64e930f-6a1c-5f10-881b-b6019e5a84f2", "model_name": "Gemini", "chat_date": "2026-04-22", "visibility": 1.0, "brands_mentioned": [ { "id": "kw_751e887f-b030-4e3f-8807-917be6b2dfd5", "name": "Pferdegold", "position": 1 } ], "response_excerpt": "Beliebte Gelenkpräparate (Pellets), die in Foren und auf Bewertungsplattformen positiv hervorgehoben werden:\n\n- Pferdegold Gelenke: wird oft für Akzeptanz und die Kombination aus Grünlippmuschel, Omega-3-Fettsäuren und Hagebutte gelobt. Preislich gehoben, gut erforscht.\n- Gelenk Premium (Krämer Pferdesport): klassischer Allrounder, kosteneffiziente Basis für ältere Pferde.\n- PharmaHorse Gelenk Pellets: ohne unnötige Füllstoffe, Zucker oder Aromen – gute Wahl bei Stoffwechselproblemen.\n- NAF Superflex: renommierte Marke im Sportpferdebereich.", "top_sources": [], "claims": [ { "text": "Pferdegold Gelenke contains green-lipped mussel, omega-3 and rosehip", "type": "substance", "evidence": "Kombination aus Grünlippmuschel, Omega-3-Fettsäuren und Hagebutte" }, { "text": "PharmaHorse Gelenk Pellets contains no unnecessary fillers or sugar", "type": "criterion", "evidence": "ohne unnötige Füllstoffe, Zucker oder Aromen" }, { "text": "Gelenk Premium is cost-effective for older horses", "type": "function", "evidence": "kosteneffiziente Basis für ältere Pferde" }, { "text": "NAF Superflex is renowned in sport horse segment", "type": "brand", "evidence": "renommierte Marke im Sportpferdebereich" }, { "text": "Pferdegold Gelenke is well-researched", "type": "criterion", "evidence": "gut erforscht" } ] }, "chatgpt-scraper": { "chat_id": "ch_9212424b-a2df-5814-97a8-4e57fcf7f963", "model_name": "ChatGPT", "chat_date": "2026-04-22", "visibility": 0.0, "brands_mentioned": [], "response_excerpt": "Beim Suchen nach den am besten bewerteten Gelenkpellets kommt es weniger auf »die Nr. 1« an, sondern auf Inhaltsstoffe und Bewertungen. Produktauswahl:\n\n- Gelenk Kit Pellets (Glucosamin, Chondroitin, MSM) – Best-overall, Bewertung ~5.0.\n- navalis arthral Horse Pellets – hochdosiert, Turnierbereich.\n- PharmaHorse Gelenk Pellets – Preis-Leistungs-Tipp, MSM, Glucosamin, Hyaluron, Vitamin C.\n- GELENK PRO mit Teufelskralle – kräuterbasierte Alternative.\n- Equistro Artphyton – Klassiker für Senioren, viele Bewertungen.", "top_sources": [ { "url": "pharmahorse.de/gelenk-pellets.html", "citation_count": 3, "position": 1 }, { "url": "equidrol.de/produkte/gelenke-kraeuter-fuer-pferde", "citation_count": 2, "position": 2 }, { "url": "vetripharm.de/de/produkte/equipower/equipower-glucosaminpellets", "citation_count": 0, "position": 3 } ], "caveat": "All five product brands ChatGPT recommends are outside Peec's tracked competitor list – none of them are the peer set Pferdegold competes with in the SERP.", "claims": [ { "text": "Gelenk Kit Pellets contains Glucosamin, Chondroitin, MSM", "type": "brand", "evidence": "Gelenk Kit Pellets (Glucosamin, Chondroitin, MSM)" }, { "text": "Gelenk Kit Pellets rated best-overall with 5.0", "type": "brand", "evidence": "Best-overall, Bewertung ~5.0" }, { "text": "navalis arthral Horse Pellets high-dosed for competition", "type": "brand", "evidence": "navalis arthral Horse Pellets – hochdosiert, Turnierbereich" }, { "text": "PharmaHorse Gelenk Pellets contains MSM, Glucosamin, Hyaluron", "type": "substance", "evidence": "MSM, Glucosamin, Hyaluron, Vitamin C" }, { "text": "GELENK PRO uses herbal ingredients like devil's claw", "type": "substance", "evidence": "GELENK PRO mit Teufelskralle – kräuterbasierte Alternative" } ] }, "google-ai-overview-scraper": { "chat_id": null, "model_name": "AI Overview", "visibility": null, "note": "Prompt did not run on AI Overview across the full 20 – 23 April sample window – absence is itself a drift signal." } }, "claim_summary": { "coverage": 2, "type_counts_by_model": { "chatgpt-scraper": { "brand": 3, "substance": 2, "function": 0, "condition": 0, "criterion": 0 }, "gemini-scraper": { "brand": 1, "substance": 1, "function": 1, "condition": 0, "criterion": 2 }, "google-ai-overview-scraper": { "brand": 0, "substance": 0, "function": 0, "condition": 0, "criterion": 0 } }, "shared_substances": [], "shared_criteria": [], "unique_brands_by_model": { "chatgpt-scraper": [ "Gelenk Kit Pellets contains Glucosamin, Chondroitin, MSM", "Gelenk Kit Pellets rated best-overall with 5.0", "navalis arthral Horse Pellets high-dosed for competition" ], "gemini-scraper": [ "NAF Superflex is renowned in sport horse segment" ], "google-ai-overview-scraper": [] } } }, "source_mix": { "by_class": { "CORPORATE": 2.1999999999999997, "OTHER": 0.67, "EDITORIAL": 0.17, "REFERENCE": 0.17 }, "by_class_normalized": { "CORPORATE": 0.6853582554517134, "OTHER": 0.20872274143302186, "EDITORIAL": 0.05295950155763241, "REFERENCE": 0.05295950155763241 }, "top_domains": [ { "domain": "hyjoint.de", "classification": "CORPORATE", "retrieved_percentage": 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