Drift Radar – Pferdegold

One real prompt from the Pferdegold prompt set. Three AI engines. Three brands at position one. This is not an outlier – it is the pattern Drift Radar quantifies.

All 63 prompts · sorted by content priority

The drift surface, as a single chart

Each bar is one tracked prompt. Height encodes content priority – divergence score for drifting prompts, fixed risk bands for silent prompts so they stay above the drift threshold. Silence reads as zero divergence (every engine agrees you're not there), yet category-level invisibility is the worst kind of brand risk. Colour marks the failure mode. Bars on the left are this week's priorities – hover any bar for the prompt, click drifting bars to open the deep dive.

Drifting 14

Own-only silence 33

Full silence 15

Active, aligned 1

The numbers

Four single-number moments that together describe the brand risk. Read top-to-bottom: how often is the brand absent altogether, how often does a competitor take the spot, how often do the engines contradict each other, what is the average noise floor. Every number comes from the 63 prompts in the 2026-06-17 → 2026-06-19 window.

76.2%

Own-brand silence. Out of 63 prompts, 48 do not mention Pferdegold on any of the three active engines. Not once.

33

Own-only silence. Prompts where at least one tracked competitor is cited and Pferdegold is not. The category is being answered – by somebody else.

14

Drifting prompts. Prompts with a cross-model divergence score of 0.30 or higher. Each one means your brand is visible on one engine and invisible on another.

6.9%

Average visibility. Share of AI answers that mention Pferdegold across all prompts and all active engines, averaged over three days. This is the baseline the tool measures drift against.

Weekly narrative · baseline

What the pipeline noticed this week

At the end of every cron run, Claude Haiku 4.5 reads the new drift_radar.json against the previous snapshot and writes the report below. Same agent that built the dashboard tells the operator what moved.

Drift Radar · 2026-06-19

Overview

Pferdegold tracked 63 prompts across ChatGPT, Gemini, and AI Overview from 2026-06-17 to 2026-06-19. Drifting prompts (visibility ≥ 0.3) total 14, with own-brand visibility averaging 6.9%. Three prompts entered drifting range while four exited, indicating moderate volatility in competitive positioning.

Movement into drifting

Three queries crossed the 0.3 threshold this period:

"Empfehl mir hochwertiges Magnesium-Ergänzungsfutter für mein Pferd" (0.443)
"Finde in Deutschland hergestelltes Magenfutter für mein Pferd" (0.443)
"Vergleiche die Wirksamkeit natürlicher Inhaltsstoffe in Gelenkzusatzfutter für Pferde" (0.443)

All three shifted from own-only or full silence to visible competitive presence, indicating AI engines now surface competing products alongside or instead of Pferdegold for magnesium and joint supplement queries.

Movement out of drifting

Four queries fell below threshold:

"Analysiere die Zusammensetzung von Gelenkpellets für Pferde im Hinblick auf Qualität und Verzicht auf Füllstoffe" (0.0)
"Mein Pferd hat Muskelverspannungen nach dem Training – hilft Magnesium?" (0.0)
"Zeige mir in der Schweiz erhältliche Nervenpellets für gestresste Pferde" (0.0)
"Suche Magnesium für Pferde aus Deutschland" (0.0)

These queries moved to full silence, suggesting reduced competitor visibility or AI preference for Pferdegold content on product-analysis and symptom-specific topics.

Priority focus

The magnesium supplement category warrants immediate attention. Two new drifting queries target direct product recommendations in this segment – a core revenue category. Cross-check current content strategy against how AI Overview and Gemini surface magnesium alternatives.

The shift from analytical queries (drifting → silent) contrasts sharply with recommendation queries (silent → drifting), signaling potential content-type mismatch rather than overall category weakness.

Next run baseline: expect stabilization in magnesium queries or further drift depending on content updates deployed.

Data pipeline

How these numbers were produced

Four stages, no server. Peec MCP supplies the raw data, a Python script computes drift, Claude Haiku 4.5 extracts the narrative claims, and Astro renders the static page. Every intermediate artifact is on disk and downloadable.

01

Peec AI MCP

list_prompts · 50 prompts
get_brand_report · 63 × 3 matrix
list_chats · ~220 chats
get_chat · response texts

OAuth · api.peec.ai/mcp

02

Python pipeline

run.py · divergence score
0.7 · range + 0.3 · clamp(CV, 0, 2) / 2
Wilson 95 % CI per cell
Own-only + full silence classifier

03

Claude Haiku 4.5

extract_claims.py
5 claims per chat
types: brand · substance · function · condition · criterion
verbatim evidence quotes

04

Static output

drift_radar.json · 128 KB
Astro 5 · static build
Cloudflare Pages · no server
Reproducible in < 1 h

Dataset snapshot: 63 prompts · 3 active engines · 2026-06-17 → 2026-06-19 · 5 narrative deep dives · full pipeline code in the Under-the-hood tab.

Where Drift Radar sits

The Peec slash-command family, with one new instrument

Peec already ships three slash-commands for marketing teams. Drift Radar adds the prompt-level lens neither of them cover. Different instruments, same dashboard.

	/peec_engine_scorecard Find Your AI Model Blind Spot	/peec_campaign_tracker Measure AI Sentiment Shift	/peec_weekly_briefing Weekly AI Visibility Brief	peec_drift_radar Cross-model divergence + brand silence
Core question	Which model is weakest for me?	Did this campaign shift sentiment?	What moved this week?	Which prompts break my narrative across engines?
Granularity	Brand-level aggregate (one score per model)	Brand-level, two time windows	Brand-level + top 5 movers	Prompt-level (N = all tracked prompts)
Default cadence	On-demand	On-demand (start/end dates)	Weekly	Weekly, plus on-demand rerun
Primary output	Diagnostic report + 3–5 source recommendations	Side-by-side comparison · Sheets + Slack	Notion weekly brief + Slack summary	Heatmap + Wilson-CI + N prompt-level content briefs (MD / PDF / WXR)
Statistical floor	30-day averages	Before / after deltas	Week-over-week deltas	Wilson 95 % CI per cell – honest at N = 3 chats
Action field	Digital PR · domain authority	Campaign attribution	Executive briefing	Content / narrative strategy · per-prompt briefs
Status	Shipped by Peec	Shipped by Peec	Shipped by Peec	Proposed · this challenge

A team running all four gets: on-demand engine scorecard for source strategy, on-demand campaign tracker at launch, weekly briefing for Monday standups – and Drift Radar weekly for content triage at the prompt level. The spec for peec_drift_radar lives in slash_commands/peec_drift_radar.md in the repo – ready to ship as a native Peec prompt.

Citation sources · aggregated

Who the engines actually cite

Every URL the three engines pulled during the 2026-06-17 → 2026-06-19 window, classified by Peec into eight domain types. This is who currently defines the answer for 63 prompts about horse feed and supplements.

You 1.2 %

Competitor 1.3 %

Editorial 2.5 %

UGC 2.0 %

Reference 4.0 %

Institutional 4.3 %

Corporate 81.5 %

Other 3.2 %

1.23%

Own-domain share. Of all URLs retrieved by the three engines during this window, only this much came from pferde-gold.de. The rest is corporate competitors, editorial media, retailers, and the odd Reddit thread. Every answer is assembled somewhere else – that is the gap Drift Radar quantifies.

Peec-native next steps · peec.get_actions

What Peec already recommends

Drift Radar never pretends to replace Peec's own recommendation engine. These are the four highest-opportunity actions Peec returned for Pferdegold – snapshot from 2026-04-23 via the Peec MCP get_actions tool, kept frozen because the Customer REST API does not expose an actions endpoint yet. Product pages to clone, editorial outlets to get featured on. Drift Radar adds two things Peec's actions do not yet surface: which prompts the brand loses on cross-model, and which prompts nobody is named on yet.

owned · PRODUCT_PAGE opportunity 0.40

Create content similar to the top-performing product page on marstall.de (Gastro – Getreidefreies Magen-Müsli für Pferde) for Pferdegold product pages.

Gastro – Getreidefreies Magen-Müsli für Pferde · marstall.de ↗

editorial · ARTICLE opportunity 0.27

Get featured in cavallo.de – their articles are regularly cited by LLMs.

Welches Mineralfutter für welches Pferd? · cavallo.de ↗

owned · CATEGORY_PAGE opportunity 0.13

Create content similar to the top-performing category page on st-hippolyt.de (Fütterungstipps für starke Nerven beim Pferd).

Fütterungstipps für starke Nerven beim Pferd · st-hippolyt.de ↗

editorial · LISTICLE opportunity 0.07

Get featured in pferde-heilkunde.com – their listicles are regularly cited by LLMs. Contact the author of the 2026 Zusatzfutter-Gelenke listicle.

Zusatzfutter Gelenke Pferd: Test 2026 · pferde-heilkunde.com ↗

Source: peec.get_actions with scope=overview and four drill-down calls. Raw JSON in the Reproducible data bundle.

Prompts, sorted by drift

Where your brand is torn in three directions

The 20 most drifting prompts from the Pferdegold set. A row with one bar glowing and the others at zero is a narrative split, not a ranking problem: your brand is the right answer on one engine and absent on another, for the same question.

How to read a row

Drift score 0.00 = all engines agree · > 0.30 flagged »drifting« · 1.00 = full disagreement

Bar length own-brand visibility for that engine (0–100 %). »–« = no brand mention captured.

Own-only silence competitors are cited, you are not. Content priority: close the narrative gap.

Full silence no brand cited by anyone. First-mover real estate: nobody owns this answer yet.

▸

Deep-dive link click »Deep dive →« or any row with the chevron marker to jump to the full narrative comparison.

Drift

ChatGPT

Gemini

AI Overview

Prompt

0.91

ChatGPT

–

Gemini

–

AI Overview

100%

Was bewirkt Magnesium beim Pferd?

?

0.91

ChatGPT

100%

Gemini

–

AI Overview

–

Finde Nervenpellets für gestresste Pferde ohne Industriezucker.

Pferde Nahrungsergänzung · Deep dive →

0.91

ChatGPT

–

Gemini

–

AI Overview

100%

Zeige mir gute Ergänzungsfutter für mein Pferd.

Pferde Nahrungsergänzung

0.81

ChatGPT

–

Gemini

67%

AI Overview

100%

Welche Gelenkpellets für Pferde sind in Deutschland am besten bewertet?

Pferde Nahrungsergänzung · Deep dive →

0.68

ChatGPT

67%

Gemini

–

AI Overview

–

Wo finde ich in der Schweiz gesundes Pferdefutter ohne Zucker?

Pferdefutter Ergänzungsmittel

0.68

ChatGPT

–

Gemini

67%

AI Overview

–

Suche gesundes Zusatzfutter für Pferde in Deutschland.

Pferde Nahrungsergänzungsmittel

0.68

ChatGPT

–

Gemini

–

AI Overview

67%

Biete mir eine Auswahl an hochwertigen Magenpellets für sensible Pferde.

Natürliche Pferdepflege · Deep dive →

0.57

ChatGPT

67%

Gemini

–

AI Overview

67%

Vergleiche die Inhaltsstoffe von natürlichen Nervenpellets für gestresste Pferde.

Natürliche Pferdepflege · Deep dive →

0.44

ChatGPT

33%

Gemini

–

AI Overview

–

Finde natürliche Magnesium-Pellets für mein Pferd ohne Industriezucker.

?

0.44

ChatGPT

33%

Gemini

–

AI Overview

–

Gibt es Magenpellets ohne Zuckerzusatz für mein Pferd?

Magen-Darm-Gesundheit Pferd

0.44

ChatGPT

33%

Gemini

–

AI Overview

–

Empfehl mir hochwertiges Magnesium-Ergänzungsfutter für mein Pferd.

?

0.44

ChatGPT

–

Gemini

33%

AI Overview

–

Finde in Deutschland hergestelltes Magenfutter für mein Pferd.

Magen-Darm-Gesundheit Pferd

0.44

ChatGPT

–

Gemini

–

AI Overview

33%

Vergleiche die Wirksamkeit natürlicher Inhaltsstoffe in Gelenkzusatzfutter für Pferde.

Gelenkunterstützung für Pferde

0.44

ChatGPT

33%

Gemini

–

AI Overview

–

Welche Gelenkpellets ohne Zuckerzusatz gibt es für Pferde?

Gelenkunterstützung für Pferde

0.00

ChatGPT

100%

Gemini

100%

AI Overview

100%

Mein Pferd ist nervös und schreckhaft – welches Pferdegold-Produkt empfiehlst du?

?

0.00

ChatGPT

–

Gemini

–

AI Overview

–

Analysiere die Zusammensetzung von Gelenkpellets für Pferde im Hinblick auf Qualität und Verzicht auf Füllstoffe.

Gelenkunterstützung für Pferde · full silence – category is brand-neutral

0.00

ChatGPT

–

Gemini

–

AI Overview

–

Mein Pferd hat Muskelverspannungen nach dem Training – hilft Magnesium?

? · full silence – category is brand-neutral

0.00

ChatGPT

–

Gemini

–

AI Overview

–

Vergleiche die Inhaltsstoffe von natürlichem Ergänzungsfutter für Pferde.

Pferde Nahrungsergänzung · own-only silence – St. Hippolyt, Pavo cited instead

0.00

ChatGPT

–

Gemini

–

AI Overview

–

Empfiehl mir natürliches Ergänzungsfutter für Pferde mit Magenproblemen.

Magen-Darm-Gesundheit Pferd · own-only silence – St. Hippolyt cited instead

0.00

ChatGPT

–

Gemini

–

AI Overview

–

Finde natürliche Pellets zur Unterstützung der Pferdegesundheit.

Pferde Nahrungsergänzung · own-only silence – Pavo cited instead

Export this section CSV all 50 prompts CSV drifting ≥ 0.30 only JSON raw pipeline

Showing the 20 most drifting prompts. Full dataset: 63 prompts.

Deep dive

Same question, three answers

Five maximum-drift prompts, literal model outputs side by side. One engine places Pferdegold first, another recommends a competitor, a third invents brands that do not exist, a fourth answers in pure substance mode and never names anyone.

How to read a deep dive

0.91

Divergence score 0.7 × range(visibility) + 0.3 × clamp(CV, 0, 2) / 2. Above 0.30 is »narrative is breaking«, above 0.60 is »three different stories«.

├─┤

Wilson 95 % CI bar honest visibility range for N = 3 chats. A thin bar means the signal is certain; a bar spanning 0–0.56 means »could be anything between zero and majority«.

0 %

Column with 0 % the engine simply did not mention the brand in the sampled chat. Not »wrong« – absent.

100 %

Column with high % the engine placed the brand prominently. Combined with a 0 % peer column, it is the divergence pattern at a glance.

Claim types in the narrative matrix

Below each deep dive, a stacked-bar matrix shows the mix of claim types Claude Haiku 4.5 extracted from every engine's response. Five categories, five colours.

brand a named product or company – »Pferdegold Gelenke«, »St. Hippolyt«, »Marstall«.

substance an active ingredient or feed component – »MSM«, »Glucosamin«, »Teufelskralle«.

function what the product does for the horse – »supports joint function«, »anti-inflammatory«.

condition the horse condition or use case being addressed – »arthrosis«, »older sport horses«, »joint wear«.

criterion a quality marker or buying criterion – »grain-free«, »lab-tested«, »no artificial flavours«.

Divergence score

0.91

range 1.00 · CV 1.41

three non-overlapping answers

»Finde Nervenpellets für gestresste Pferde ohne Industriezucker.«

Three engines, three very different answers – none of them with Pferdegold. ChatGPT names Pavo alongside untracked brands (SanaNerv, Cavalor). Gemini stays on untracked mid-market names (Agrobs Magnesium Pur, Masterhorse Silence, Krämer). AI Overview never ran this prompt in the 20 – 22 April window.

TopicPferde Nahrungsergänzung Volume–

Citation sources for this prompt

8 domains · retrieval weight 3.87

You 4% Corporate 96%

Top domains cited

stroeh.de Corporate retrieved 50%
cdvet.de Corporate retrieved 50%
equidocs.de Corporate retrieved 50%
vetrigold.de Corporate retrieved 33%
pferde-gold.de You retrieved 17%
vetena.de Corporate retrieved 17%
annimally.de Corporate retrieved 17%
cdvet.ch Corporate retrieved 17%

Narrative mix · claim-type distribution per engine

brandsubstancefunctionconditioncriterion

ChatGPT

3 brand2 substance

Gemini

4 brand1 criterion

AI Overview

no answer in window

From the MCPRaw data for this prompt · click to expand

{
  "prompt_id": "pr_2ba844fe-a638-44f2-bc07-e04b26bc411b",
  "prompt_text": "Finde Nervenpellets für gestresste Pferde ohne Industriezucker.",
  "divergence_score": 0.912,
  "cv_visibility": 1.414,
  "range_visibility": 1,
  "visibility_by_model": {
    "chatgpt-scraper": 1,
    "gemini-scraper": 0,
    "google-ai-overview-scraper": 0
  },
  "wilson_ci_by_model": {
    "chatgpt-scraper": [
      0.4385,
      1
    ],
    "gemini-scraper": [
      0,
      0.5615
    ],
    "google-ai-overview-scraper": null
  },
  "silence_type": null,
  "top_competitors": [],
  "chat_sample": {
    "prompt_id": "pr_2ba844fe-a638-44f2-bc07-e04b26bc411b",
    "prompt_text": "Finde Nervenpellets für gestresste Pferde ohne Industriezucker.",
    "divergence_score": 0.68,
    "narrative": "Three engines, three very different answers – none of them with Pferdegold. ChatGPT names Pavo alongside untracked brands (SanaNerv, Cavalor). Gemini stays on untracked mid-market names (Agrobs Magnesium Pur, Masterhorse Silence, Krämer). AI Overview never ran this prompt in the 20 – 22 April window.",
    "by_model": {
      "chatgpt-scraper": {
        "chat_id": "ch_1f4ff5a9-db03-5dc0-bd13-e768d3b20ce0",
        "model_name": "ChatGPT",
        "chat_date": "2026-04-22",
        "visibility": 0,
        "brands_mentioned": [
          {
            "id": "kw_4db331b0-064b-4590-811a-f976f85495bc",
            "name": "Pavo",
            "position": 1
          }
        ],
        "response_excerpt": "Du suchst Nervenpellets für gestresste Pferde ohne Industriezucker. Worauf achten: Zuckeralternativen (ohne Melasse), Wirkstoffe Magnesium, Tryptophan, pflanzliche Extrakte (Baldrian, Passionsblume, Hopfen).\n\nBeispiele für zuckerarme Nervenpellets:\n- SanaNerv Nervenpellets (Magnesium, Baldrian, Hopfen, zuckerfrei)\n- Cavalor Calm Down (Magnesium, L-Tryptophan, Kräuter)\n- Pavo Calm & Relax (Magnesium, Kräuter, sehr geringer Zucker)\n- Kräuterpellets Nerv (Hopfen, Baldrian, Melisse)",
        "top_sources": [],
        "claims": [
          {
            "text": "SanaNerv Nervenpellets contain Magnesium, Baldrian, Hopfen",
            "type": "brand",
            "evidence": "SanaNerv Nervenpellets (Magnesium, Baldrian, Hopfen, zuckerfrei)"
          },
          {
            "text": "Cavalor Calm Down contains Magnesium and L-Tryptophan",
            "type": "brand",
            "evidence": "Cavalor Calm Down (Magnesium, L-Tryptophan, Kräuter)"
          },
          {
            "text": "Pavo Calm & Relax contains Magnesium and herbs",
            "type": "brand",
            "evidence": "Pavo Calm & Relax (Magnesium, Kräuter, sehr geringer Zucker)"
          },
          {
            "text": "Magnesium supports nervous horse health",
            "type": "substance",
            "evidence": "Wirkstoffe Magnesium, Tryptophan, pflanzliche Extrakte"
          },
          {
            "text": "Baldrian and Passionsblume help stressed horses",
            "type": "substance",
            "evidence": "pflanzliche Extrakte (Baldrian, Passionsblume, Hopfen)"
          }
        ]
      },
      "gemini-scraper": {
        "chat_id": "ch_53bb4f8d-6864-5bf0-9c5e-cd5701ab4563",
        "model_name": "Gemini",
        "chat_date": "2026-04-22",
        "visibility": 0,
        "brands_mentioned": [],
        "response_excerpt": "Für gestresste Pferde gibt es mittlerweile eine gute Auswahl an Nervenpellets, die auf Melasse und Füllstoffe verzichten. Empfehlenswerte Optionen ohne Zuckerzusatz:\n\n1. Krämer Nerven-Pellets »Innere Ruhe« – Baldrian, Hopfen, Melisse, Kamille, Lavendel.\n2. Agrobs Magnesium Pur – Magnesium organisch/anorganisch plus Kräuter, getreide- und melassefrei.\n3. Masterhorse Silence Pellets – 40 % Baldrianwurzel, Hopfen, Melisse, Pfefferminze.\n4. Discountfutter Nerven Kit – Vitamin B12, Magnesium, L-Tryptophan.",
        "top_sources": [],
        "caveat": "None of the brands cited by Gemini on this day are in Peec's tracking list – the engine consistently answers with mid-market brands outside the Pferdegold peer set.",
        "claims": [
          {
            "text": "Krämer Nerven-Pellets »Innere Ruhe« contains Baldrian, Hopfen, Melisse, Kamille, Lavendel",
            "type": "brand",
            "evidence": "Krämer Nerven-Pellets »Innere Ruhe« – Baldrian, Hopfen, Melisse, Kamille, Lavendel"
          },
          {
            "text": "Agrobs Magnesium Pur is getreide- and melassefrei",
            "type": "brand",
            "evidence": "Agrobs Magnesium Pur – Magnesium organisch/anorganisch plus Kräuter, getreide- und melassefrei"
          },
          {
            "text": "Masterhorse Silence Pellets contains 40% Baldrianwurzel",
            "type": "brand",
            "evidence": "Masterhorse Silence Pellets – 40 % Baldrianwurzel, Hopfen, Melisse, Pfefferminze"
          },
          {
            "text": "Discountfutter Nerven Kit contains Vitamin B12, Magnesium, L-Tryptophan",
            "type": "brand",
            "evidence": "Discountfutter Nerven Kit – Vitamin B12, Magnesium, L-Tryptophan"
          },
          {
            "text": "Nerve pellets without industrial sugar for stressed horses available",
            "type": "criterion",
            "evidence": "mittlerweile eine gute Auswahl an Nervenpellets, die auf Melasse und Füllstoffe verzichten"
          }
        ]
      },
      "google-ai-overview-scraper": {
        "chat_id": null,
        "model_name": "AI Overview",
        "visibility": null,
        "note": "Prompt did not run on AI Overview across the full 20 – 23 April sample window – absence is itself a drift signal."
      }
    },
    "claim_summary": {
      "coverage": 2,
      "type_counts_by_model": {
        "chatgpt-scraper": {
          "brand": 3,
          "substance": 2,
          "function": 0,
          "condition": 0,
          "criterion": 0
        },
        "gemini-scraper": {
          "brand": 4,
          "substance": 0,
          "function": 0,
          "condition": 0,
          "criterion": 1
        },
        "google-ai-overview-scraper": {
          "brand": 0,
          "substance": 0,
          "function": 0,
          "condition": 0,
          "criterion": 0
        }
      },
      "shared_substances": [],
      "shared_criteria": [],
      "unique_brands_by_model": {
        "chatgpt-scraper": [
          "SanaNerv Nervenpellets contain Magnesium, Baldrian, Hopfen",
          "Cavalor Calm Down contains Magnesium and L-Tryptophan",
          "Pavo Calm & Relax contains Magnesium and herbs"
        ],
        "gemini-scraper": [
          "Krämer Nerven-Pellets »Innere Ruhe« contains Baldrian, Hopfen, Melisse, Kamille, Lavendel",
          "Agrobs Magnesium Pur is getreide- and melassefrei",
          "Masterhorse Silence Pellets contains 40% Baldrianwurzel",
          "Discountfutter Nerven Kit contains Vitamin B12, Magnesium, L-Tryptophan"
        ],
        "google-ai-overview-scraper": []
      }
    }
  }
}

ChatGPT 100%

CI 95 % · 44–100% · N = 3

Brands cited

#1 Pavo

Extracted claims · top 5

brand SanaNerv Nervenpellets contain Magnesium, Baldrian, Hopfen
brand Cavalor Calm Down contains Magnesium and L-Tryptophan
brand Pavo Calm & Relax contains Magnesium and herbs
substance Magnesium supports nervous horse health
substance Baldrian and Passionsblume help stressed horses

Du suchst Nervenpellets für gestresste Pferde ohne Industriezucker. Worauf achten: Zuckeralternativen (ohne Melasse), Wirkstoffe Magnesium, Tryptophan, pflanzliche Extrakte (Baldrian, Passionsblume, Hopfen). Beispiele für zuckerarme Nervenpellets: - SanaNerv Nervenpellets (Magnesium, Baldrian, Hopfen, zuckerfrei) - Cavalor Calm Down (Magnesium, L-Tryptophan, Kräuter) - Pavo Calm & Relax (Magnesium, Kräuter, sehr geringer Zucker) - Kräuterpellets Nerv (Hopfen, Baldrian, Melisse)

Gemini 0%

CI 95 % · 0–56% · N = 3

Brands cited

– no tracked brand mentioned –

Extracted claims · top 5

brand Krämer Nerven-Pellets »Innere Ruhe« contains Baldrian, Hopfen, Melisse, Kamille, Lavendel
brand Agrobs Magnesium Pur is getreide- and melassefrei
brand Masterhorse Silence Pellets contains 40% Baldrianwurzel
brand Discountfutter Nerven Kit contains Vitamin B12, Magnesium, L-Tryptophan
criterion Nerve pellets without industrial sugar for stressed horses available

Für gestresste Pferde gibt es mittlerweile eine gute Auswahl an Nervenpellets, die auf Melasse und Füllstoffe verzichten. Empfehlenswerte Optionen ohne Zuckerzusatz: 1. Krämer Nerven-Pellets »Innere Ruhe« – Baldrian, Hopfen, Melisse, Kamille, Lavendel. 2. Agrobs Magnesium Pur – Magnesium organisch/anorganisch plus Kräuter, getreide- und melassefrei. 3. Masterhorse Silence Pellets – 40 % Baldrianwurzel, Hopfen, Melisse, Pfefferminze. 4. Discountfutter Nerven Kit – Vitamin B12, Magnesium, L-Tryptophan.

None of the brands cited by Gemini on this day are in Peec's tracking list – the engine consistently answers with mid-market brands outside the Pferdegold peer set.

AI Overview 0%

Prompt did not run on AI Overview across the full 20 – 23 April sample window – absence is itself a drift signal.

Divergence score

0.81

range 1.00 · CV 0.75

three non-overlapping answers

»Welche Gelenkpellets für Pferde sind in Deutschland am besten bewertet?«

Gemini leads with Pferdegold Gelenke and describes the composition directly (green-lipped mussel, omega-3, rosehip). ChatGPT hedges: a 5-column comparison table with untracked mid-market brands (navalis arthral, PharmaHorse, Equistro Artphyton). AI Overview is silent on this prompt in the sample window.

TopicPferde Nahrungsergänzung Volume–

Citation sources for this prompt

8 domains · retrieval weight 4.95

Editorial 6% Reference 9% Corporate 83% Other 3%

Top domains cited

louven-shop.de Corporate retrieved 29%
fressnapf.de Corporate retrieved 29%
fuetternundfit.de Corporate retrieved 29%
go4vet.com Reference retrieved 29%
migocki.de Corporate retrieved 29%
ehorses.de Corporate retrieved 14%
hipposport.de Corporate retrieved 14%
pferdedenker.de Corporate retrieved 14%

Narrative mix · claim-type distribution per engine

brandsubstancefunctionconditioncriterion

ChatGPT

3 brand2 substance

Gemini

1 brand1 substance1 function2 criterion

AI Overview

no answer in window

From the MCPRaw data for this prompt · click to expand

{
  "prompt_id": "pr_47e52da7-8646-4683-846d-2af8c113a1fc",
  "prompt_text": "Welche Gelenkpellets für Pferde sind in Deutschland am besten bewertet?",
  "divergence_score": 0.812,
  "cv_visibility": 0.747,
  "range_visibility": 1,
  "visibility_by_model": {
    "chatgpt-scraper": 0,
    "gemini-scraper": 0.67,
    "google-ai-overview-scraper": 1
  },
  "wilson_ci_by_model": {
    "chatgpt-scraper": [
      0,
      0.5615
    ],
    "gemini-scraper": [
      0.2077,
      0.9385
    ],
    "google-ai-overview-scraper": [
      0.2065,
      1
    ]
  },
  "silence_type": null,
  "top_competitors": [],
  "chat_sample": {
    "prompt_id": "pr_47e52da7-8646-4683-846d-2af8c113a1fc",
    "prompt_text": "Welche Gelenkpellets für Pferde sind in Deutschland am besten bewertet?",
    "divergence_score": 0.68,
    "narrative": "Gemini leads with Pferdegold Gelenke and describes the composition directly (green-lipped mussel, omega-3, rosehip). ChatGPT hedges: a 5-column comparison table with untracked mid-market brands (navalis arthral, PharmaHorse, Equistro Artphyton). AI Overview is silent on this prompt in the sample window.",
    "by_model": {
      "gemini-scraper": {
        "chat_id": "ch_f64e930f-6a1c-5f10-881b-b6019e5a84f2",
        "model_name": "Gemini",
        "chat_date": "2026-04-22",
        "visibility": 1,
        "brands_mentioned": [
          {
            "id": "kw_751e887f-b030-4e3f-8807-917be6b2dfd5",
            "name": "Pferdegold",
            "position": 1
          }
        ],
        "response_excerpt": "Beliebte Gelenkpräparate (Pellets), die in Foren und auf Bewertungsplattformen positiv hervorgehoben werden:\n\n- Pferdegold Gelenke: wird oft für Akzeptanz und die Kombination aus Grünlippmuschel, Omega-3-Fettsäuren und Hagebutte gelobt. Preislich gehoben, gut erforscht.\n- Gelenk Premium (Krämer Pferdesport): klassischer Allrounder, kosteneffiziente Basis für ältere Pferde.\n- PharmaHorse Gelenk Pellets: ohne unnötige Füllstoffe, Zucker oder Aromen – gute Wahl bei Stoffwechselproblemen.\n- NAF Superflex: renommierte Marke im Sportpferdebereich.",
        "top_sources": [],
        "claims": [
          {
            "text": "Pferdegold Gelenke contains green-lipped mussel, omega-3 and rosehip",
            "type": "substance",
            "evidence": "Kombination aus Grünlippmuschel, Omega-3-Fettsäuren und Hagebutte"
          },
          {
            "text": "PharmaHorse Gelenk Pellets contains no unnecessary fillers or sugar",
            "type": "criterion",
            "evidence": "ohne unnötige Füllstoffe, Zucker oder Aromen"
          },
          {
            "text": "Gelenk Premium is cost-effective for older horses",
            "type": "function",
            "evidence": "kosteneffiziente Basis für ältere Pferde"
          },
          {
            "text": "NAF Superflex is renowned in sport horse segment",
            "type": "brand",
            "evidence": "renommierte Marke im Sportpferdebereich"
          },
          {
            "text": "Pferdegold Gelenke is well-researched",
            "type": "criterion",
            "evidence": "gut erforscht"
          }
        ]
      },
      "chatgpt-scraper": {
        "chat_id": "ch_9212424b-a2df-5814-97a8-4e57fcf7f963",
        "model_name": "ChatGPT",
        "chat_date": "2026-04-22",
        "visibility": 0,
        "brands_mentioned": [],
        "response_excerpt": "Beim Suchen nach den am besten bewerteten Gelenkpellets kommt es weniger auf »die Nr. 1« an, sondern auf Inhaltsstoffe und Bewertungen. Produktauswahl:\n\n- Gelenk Kit Pellets (Glucosamin, Chondroitin, MSM) – Best-overall, Bewertung ~5.0.\n- navalis arthral Horse Pellets – hochdosiert, Turnierbereich.\n- PharmaHorse Gelenk Pellets – Preis-Leistungs-Tipp, MSM, Glucosamin, Hyaluron, Vitamin C.\n- GELENK PRO mit Teufelskralle – kräuterbasierte Alternative.\n- Equistro Artphyton – Klassiker für Senioren, viele Bewertungen.",
        "top_sources": [
          {
            "url": "pharmahorse.de/gelenk-pellets.html",
            "citation_count": 3,
            "position": 1
          },
          {
            "url": "equidrol.de/produkte/gelenke-kraeuter-fuer-pferde",
            "citation_count": 2,
            "position": 2
          },
          {
            "url": "vetripharm.de/de/produkte/equipower/equipower-glucosaminpellets",
            "citation_count": 0,
            "position": 3
          }
        ],
        "caveat": "All five product brands ChatGPT recommends are outside Peec's tracked competitor list – none of them are the peer set Pferdegold competes with in the SERP.",
        "claims": [
          {
            "text": "Gelenk Kit Pellets contains Glucosamin, Chondroitin, MSM",
            "type": "brand",
            "evidence": "Gelenk Kit Pellets (Glucosamin, Chondroitin, MSM)"
          },
          {
            "text": "Gelenk Kit Pellets rated best-overall with 5.0",
            "type": "brand",
            "evidence": "Best-overall, Bewertung ~5.0"
          },
          {
            "text": "navalis arthral Horse Pellets high-dosed for competition",
            "type": "brand",
            "evidence": "navalis arthral Horse Pellets – hochdosiert, Turnierbereich"
          },
          {
            "text": "PharmaHorse Gelenk Pellets contains MSM, Glucosamin, Hyaluron",
            "type": "substance",
            "evidence": "MSM, Glucosamin, Hyaluron, Vitamin C"
          },
          {
            "text": "GELENK PRO uses herbal ingredients like devil's claw",
            "type": "substance",
            "evidence": "GELENK PRO mit Teufelskralle – kräuterbasierte Alternative"
          }
        ]
      },
      "google-ai-overview-scraper": {
        "chat_id": null,
        "model_name": "AI Overview",
        "visibility": null,
        "note": "Prompt did not run on AI Overview across the full 20 – 23 April sample window – absence is itself a drift signal."
      }
    },
    "claim_summary": {
      "coverage": 2,
      "type_counts_by_model": {
        "chatgpt-scraper": {
          "brand": 3,
          "substance": 2,
          "function": 0,
          "condition": 0,
          "criterion": 0
        },
        "gemini-scraper": {
          "brand": 1,
          "substance": 1,
          "function": 1,
          "condition": 0,
          "criterion": 2
        },
        "google-ai-overview-scraper": {
          "brand": 0,
          "substance": 0,
          "function": 0,
          "condition": 0,
          "criterion": 0
        }
      },
      "shared_substances": [],
      "shared_criteria": [],
      "unique_brands_by_model": {
        "chatgpt-scraper": [
          "Gelenk Kit Pellets contains Glucosamin, Chondroitin, MSM",
          "Gelenk Kit Pellets rated best-overall with 5.0",
          "navalis arthral Horse Pellets high-dosed for competition"
        ],
        "gemini-scraper": [
          "NAF Superflex is renowned in sport horse segment"
        ],
        "google-ai-overview-scraper": []
      }
    }
  }
}

ChatGPT 0%

CI 95 % · 0–56% · N = 3

Brands cited

– no tracked brand mentioned –

Extracted claims · top 5

brand Gelenk Kit Pellets contains Glucosamin, Chondroitin, MSM
brand Gelenk Kit Pellets rated best-overall with 5.0
brand navalis arthral Horse Pellets high-dosed for competition
substance PharmaHorse Gelenk Pellets contains MSM, Glucosamin, Hyaluron
substance GELENK PRO uses herbal ingredients like devil's claw

Beim Suchen nach den am besten bewerteten Gelenkpellets kommt es weniger auf »die Nr. 1« an, sondern auf Inhaltsstoffe und Bewertungen. Produktauswahl: - Gelenk Kit Pellets (Glucosamin, Chondroitin, MSM) – Best-overall, Bewertung ~5.0. - navalis arthral Horse Pellets – hochdosiert, Turnierbereich. - PharmaHorse Gelenk Pellets – Preis-Leistungs-Tipp, MSM, Glucosamin, Hyaluron, Vitamin C. - GELENK PRO mit Teufelskralle – kräuterbasierte Alternative. - Equistro Artphyton – Klassiker für Senioren, viele Bewertungen.

All five product brands ChatGPT recommends are outside Peec's tracked competitor list – none of them are the peer set Pferdegold competes with in the SERP.

Gemini 67%

CI 95 % · 21–94% · N = 3

Brands cited

#1 Pferdegold

Extracted claims · top 5

substance Pferdegold Gelenke contains green-lipped mussel, omega-3 and rosehip
criterion PharmaHorse Gelenk Pellets contains no unnecessary fillers or sugar
function Gelenk Premium is cost-effective for older horses
brand NAF Superflex is renowned in sport horse segment
criterion Pferdegold Gelenke is well-researched

Beliebte Gelenkpräparate (Pellets), die in Foren und auf Bewertungsplattformen positiv hervorgehoben werden: - Pferdegold Gelenke: wird oft für Akzeptanz und die Kombination aus Grünlippmuschel, Omega-3-Fettsäuren und Hagebutte gelobt. Preislich gehoben, gut erforscht. - Gelenk Premium (Krämer Pferdesport): klassischer Allrounder, kosteneffiziente Basis für ältere Pferde. - PharmaHorse Gelenk Pellets: ohne unnötige Füllstoffe, Zucker oder Aromen – gute Wahl bei Stoffwechselproblemen. - NAF Superflex: renommierte Marke im Sportpferdebereich.

AI Overview 100%

CI 95 % · 21–100% · N = 3

Prompt did not run on AI Overview across the full 20 – 23 April sample window – absence is itself a drift signal.

Divergence score

0.68

range 0.67 · CV 1.41

two versions compete

»Biete mir eine Auswahl an hochwertigen Magenpellets für sensible Pferde.«

AI Overview returns Pferdegold at #1 with the exact product name and an Amazon source. Gemini skips Pferdegold entirely and recommends Höveler, Marstall and St. Hippolyt. ChatGPT lists brands that are not tracked competitors – Foran, Farnam, AniForte – several of which are not even sold on the German market.

TopicNatürliche Pferdepflege Volume–

Citation sources for this prompt

8 domains · retrieval weight 5.94

Competitor 2% UGC 2% Reference 2% Institutional 4% Corporate 91%

Top domains cited

stroeh.de Corporate retrieved 44%
masterhorse.de Corporate retrieved 33%
amazon.de Corporate retrieved 33%
pferdefutter.de Corporate retrieved 33%
deers-tackstore.de Corporate retrieved 33%
pferdperfekt.com Corporate retrieved 33%
fuetternundfit.de Corporate retrieved 22%
noeltgen.de Corporate retrieved 22%

Narrative mix · claim-type distribution per engine

brandsubstancefunctionconditioncriterion

ChatGPT

4 brand1 criterion

Gemini

4 brand1 function

AI Overview

1 brand1 function1 condition2 criterion

From the MCPRaw data for this prompt · click to expand

{
  "prompt_id": "pr_f430c245-6e0b-45f6-ae50-b96facca7aee",
  "prompt_text": "Biete mir eine Auswahl an hochwertigen Magenpellets für sensible Pferde.",
  "divergence_score": 0.681,
  "cv_visibility": 1.414,
  "range_visibility": 0.67,
  "visibility_by_model": {
    "chatgpt-scraper": 0,
    "gemini-scraper": 0,
    "google-ai-overview-scraper": 0.67
  },
  "wilson_ci_by_model": {
    "chatgpt-scraper": [
      0,
      0.5615
    ],
    "gemini-scraper": [
      0,
      0.5615
    ],
    "google-ai-overview-scraper": [
      0.2077,
      0.9385
    ]
  },
  "silence_type": null,
  "top_competitors": [],
  "chat_sample": {
    "prompt_id": "pr_f430c245-6e0b-45f6-ae50-b96facca7aee",
    "prompt_text": "Biete mir eine Auswahl an hochwertigen Magenpellets für sensible Pferde.",
    "divergence_score": 0.91,
    "narrative": "AI Overview returns Pferdegold at #1 with the exact product name and an Amazon source. Gemini skips Pferdegold entirely and recommends Höveler, Marstall and St. Hippolyt. ChatGPT lists brands that are not tracked competitors – Foran, Farnam, AniForte – several of which are not even sold on the German market.",
    "by_model": {
      "google-ai-overview-scraper": {
        "chat_id": "ch_d5ff4691-99cf-535b-be43-94e51d849565",
        "model_name": "AI Overview",
        "visibility": 1,
        "brands_mentioned": [
          {
            "id": "kw_751e887f-b030-4e3f-8807-917be6b2dfd5",
            "name": "Pferdegold",
            "position": 1
          },
          {
            "id": "kw_456df993-9dae-4abe-8a95-0d53f70ec63d",
            "name": "Havens",
            "position": 2
          }
        ],
        "response_excerpt": "Für sensible Pferde mit Magenproblemen eignen sich hochwertige Pellets, die getreidefrei sind, wenig Stärke/Zucker enthalten und die Magensäure puffern. Hier ist eine Auswahl an empfehlenswerten Produkten:\n\n- Pferdegold® Magen-Pellets: Ein natürliches Ergänzungsfuttermittel, das speziell für sensible Pferdemägen entwickelt wurde, um die Schleimhaut zu unterstützen.\n- Equine74 Gastric Pellets\n- MASTERHORSE MAGEN-PERFEKT Pellets\n- Sapodoris Pektogast\n- naturanima MagenWohl Kräuterpellets\n- EST Gastro Pellet\n- Mühldorfer Mucovital Prebiotic\n- Havens Gastro +",
        "top_sources": [
          {
            "url": "futterfee.de/products/est-gastro-pellet-20-kg",
            "citation_count": 1,
            "position": 1
          },
          {
            "url": "amazon.de/.../Stomach-Kit-1-5-Irritation-Grain-Free",
            "citation_count": 1,
            "position": 2
          },
          {
            "url": "facebook.com/MarstallPferdefutter/videos/...",
            "citation_count": 1,
            "position": 3
          },
          {
            "url": "amazon.de/Pferdegold-Magen-Premium...",
            "citation_count": 0,
            "position": 7
          }
        ],
        "claims": [
          {
            "text": "Pferdegold® Magen-Pellets supports sensitive horse stomachs",
            "type": "brand",
            "evidence": "speziell für sensible Pferdemägen entwickelt wurde, um die Schleimhaut zu unterstützen"
          },
          {
            "text": "Quality pellets should be grain-free",
            "type": "criterion",
            "evidence": "hochwertige Pellets, die getreidefrei sind"
          },
          {
            "text": "Quality pellets should contain low starch/sugar",
            "type": "criterion",
            "evidence": "wenig Stärke/Zucker enthalten"
          },
          {
            "text": "Quality pellets buffer stomach acid",
            "type": "function",
            "evidence": "die Magensäure puffern"
          },
          {
            "text": "Recommended for horses with stomach problems",
            "type": "condition",
            "evidence": "sensible Pferde mit Magenproblemen"
          }
        ]
      },
      "gemini-scraper": {
        "chat_id": "ch_b33ad490-77a1-5856-9294-7feed51b5afd",
        "model_name": "Gemini",
        "visibility": 0,
        "brands_mentioned": [
          {
            "id": "kw_969dca29-24cf-42ca-9a7d-a23b11beae83",
            "name": "Höveler",
            "position": 1
          },
          {
            "id": "kw_53e73c24-a748-4f3c-8270-9e137e88460f",
            "name": "Marstall",
            "position": 2
          },
          {
            "id": "kw_e5810055-52d1-4f04-9abc-9b18cfd468fb",
            "name": "St. Hippolyt",
            "position": 3
          }
        ],
        "response_excerpt": "Für Pferde mit einem sensiblen Magen ist die Fütterung eine Gratwanderung. [...] Spezielle Magenfutter (Basis-Kraftfutter): Höveler Pur.Gastro – getreidefreies Pellet [...]; Marstall Gastro – strukturreiches Müsli [...]; Agrobs AlpenGrün Pellet [...]; St. Hippolyt Brandon Gastro – speziell auf die Unterstützung der Magenschleimhaut ausgelegt.",
        "top_sources": [],
        "claims": [
          {
            "text": "Höveler Pur.Gastro is a grain-free pellet",
            "type": "brand",
            "evidence": "Höveler Pur.Gastro – getreidefreies Pellet"
          },
          {
            "text": "Marstall Gastro is a structure-rich muesli",
            "type": "brand",
            "evidence": "Marstall Gastro – strukturreiches Müsli"
          },
          {
            "text": "Agrobs AlpenGrün Pellet recommended for sensitive horses",
            "type": "brand",
            "evidence": "Agrobs AlpenGrün Pellet"
          },
          {
            "text": "St. Hippolyt Brandon Gastro supports stomach lining",
            "type": "brand",
            "evidence": "St. Hippolyt Brandon Gastro – speziell auf die Unterstützung der Magenschleimhaut"
          },
          {
            "text": "Special stomach feed supports sensitive horse digestion",
            "type": "function",
            "evidence": "Spezielle Magenfutter für Pferde mit sensiblem Magen"
          }
        ]
      },
      "chatgpt-scraper": {
        "chat_id": "ch_4caa746e-984f-544a-b13b-215aad5bb2e9",
        "model_name": "ChatGPT",
        "visibility": 0,
        "brands_mentioned": [],
        "response_excerpt": "Natürlich! Für sensible Pferde ist es besonders wichtig, Magenpellets zu wählen, die magenfreundlich sind. [...] 1. Foran GASTRO Protect; 2. Farnam UlcerGard Pellets; 3. AniForte MagenPellets Sensitive; 4. Kräuter MagenPellets von Kräuterhof.",
        "top_sources": [],
        "caveat": "Die von ChatGPT genannten Marken sind weder in der Peec-Tracking-Liste, noch teils im deutschen Markt relevant – das deutet auf Halluzinationen bzw. veraltete Trainingsdaten hin.",
        "claims": [
          {
            "text": "Foran GASTRO Protect is a stomach pellet product",
            "type": "brand",
            "evidence": "Foran GASTRO Protect"
          },
          {
            "text": "Farnam UlcerGard Pellets is a stomach pellet product",
            "type": "brand",
            "evidence": "Farnam UlcerGard Pellets"
          },
          {
            "text": "AniForte MagenPellets Sensitive is a stomach pellet product",
            "type": "brand",
            "evidence": "AniForte MagenPellets Sensitive"
          },
          {
            "text": "Kräuter MagenPellets von Kräuterhof is a stomach pellet",
            "type": "brand",
            "evidence": "Kräuter MagenPellets von Kräuterhof"
          },
          {
            "text": "Stomach pellets should be stomach-friendly for sensitive horses",
            "type": "criterion",
            "evidence": "magenfreundlich sind"
          }
        ]
      }
    },
    "claim_summary": {
      "coverage": 3,
      "type_counts_by_model": {
        "chatgpt-scraper": {
          "brand": 4,
          "substance": 0,
          "function": 0,
          "condition": 0,
          "criterion": 1
        },
        "gemini-scraper": {
          "brand": 4,
          "substance": 0,
          "function": 1,
          "condition": 0,
          "criterion": 0
        },
        "google-ai-overview-scraper": {
          "brand": 1,
          "substance": 0,
          "function": 1,
          "condition": 1,
          "criterion": 2
        }
      },
      "shared_substances": [],
      "shared_criteria": [],
      "unique_brands_by_model": {
        "chatgpt-scraper": [
          "Foran GASTRO Protect is a stomach pellet product",
          "Farnam UlcerGard Pellets is a stomach pellet product",
          "AniForte MagenPellets Sensitive is a stomach pellet product",
          "Kräuter MagenPellets von Kräuterhof is a stomach pellet"
        ],
        "gemini-scraper": [
          "Höveler Pur.Gastro is a grain-free pellet",
          "Marstall Gastro is a structure-rich muesli",
          "Agrobs AlpenGrün Pellet recommended for sensitive horses",
          "St. Hippolyt Brandon Gastro supports stomach lining"
        ],
        "google-ai-overview-scraper": [
          "Pferdegold® Magen-Pellets supports sensitive horse stomachs"
        ]
      }
    }
  }
}

ChatGPT 0%

CI 95 % · 0–56% · N = 3

Brands cited

– no tracked brand mentioned –

Extracted claims · top 5

brand Foran GASTRO Protect is a stomach pellet product
brand Farnam UlcerGard Pellets is a stomach pellet product
brand AniForte MagenPellets Sensitive is a stomach pellet product
brand Kräuter MagenPellets von Kräuterhof is a stomach pellet
criterion Stomach pellets should be stomach-friendly for sensitive horses

Natürlich! Für sensible Pferde ist es besonders wichtig, Magenpellets zu wählen, die magenfreundlich sind. [...] 1. Foran GASTRO Protect; 2. Farnam UlcerGard Pellets; 3. AniForte MagenPellets Sensitive; 4. Kräuter MagenPellets von Kräuterhof.

Die von ChatGPT genannten Marken sind weder in der Peec-Tracking-Liste, noch teils im deutschen Markt relevant – das deutet auf Halluzinationen bzw. veraltete Trainingsdaten hin.

Gemini 0%

CI 95 % · 0–56% · N = 3

Brands cited

#1 Höveler#2 Marstall#3 St. Hippolyt

Extracted claims · top 5

brand Höveler Pur.Gastro is a grain-free pellet
brand Marstall Gastro is a structure-rich muesli
brand Agrobs AlpenGrün Pellet recommended for sensitive horses
brand St. Hippolyt Brandon Gastro supports stomach lining
function Special stomach feed supports sensitive horse digestion

Für Pferde mit einem sensiblen Magen ist die Fütterung eine Gratwanderung. [...] Spezielle Magenfutter (Basis-Kraftfutter): Höveler Pur.Gastro – getreidefreies Pellet [...]; Marstall Gastro – strukturreiches Müsli [...]; Agrobs AlpenGrün Pellet [...]; St. Hippolyt Brandon Gastro – speziell auf die Unterstützung der Magenschleimhaut ausgelegt.

AI Overview 67%

CI 95 % · 21–94% · N = 3

Brands cited

#1 Pferdegold#2 Havens

Extracted claims · top 5

brand Pferdegold® Magen-Pellets supports sensitive horse stomachs
criterion Quality pellets should be grain-free
criterion Quality pellets should contain low starch/sugar
function Quality pellets buffer stomach acid
condition Recommended for horses with stomach problems

Für sensible Pferde mit Magenproblemen eignen sich hochwertige Pellets, die getreidefrei sind, wenig Stärke/Zucker enthalten und die Magensäure puffern. Hier ist eine Auswahl an empfehlenswerten Produkten: - Pferdegold® Magen-Pellets: Ein natürliches Ergänzungsfuttermittel, das speziell für sensible Pferdemägen entwickelt wurde, um die Schleimhaut zu unterstützen. - Equine74 Gastric Pellets - MASTERHORSE MAGEN-PERFEKT Pellets - Sapodoris Pektogast - naturanima MagenWohl Kräuterpellets - EST Gastro Pellet - Mühldorfer Mucovital Prebiotic - Havens Gastro +

Divergence score

0.57

range 0.67 · CV 0.71

two versions compete

»Vergleiche die Inhaltsstoffe von natürlichen Nervenpellets für gestresste Pferde.«

AI Overview is the only engine that makes this a brand question – Pferdegold at #1, Pavo at #2 in a product matrix by magnesium, tryptophan and B-vitamins. ChatGPT and Gemini answer in pure substance mode and recommend no product at all. The drift here is not competing brands – it is whether the answer is brand-aware in the first place.

TopicNatürliche Pferdepflege Volume–

Citation sources for this prompt

8 domains · retrieval weight 9.13

You 4% Competitor 2% Editorial 1% UGC 4% Reference 6% Corporate 80% Other 4%

Top domains cited

dochorse.de Corporate retrieved 44%
pferde-gold.de You retrieved 33%
pandalis-tiergesundheit.de Corporate retrieved 33%
masterhorse.de Corporate retrieved 33%
natural-horse-care.com Corporate retrieved 33%
pferdefutter.de Corporate retrieved 33%
amazon.de Corporate retrieved 33%
kraemer.de Corporate retrieved 33%

Narrative mix · claim-type distribution per engine

brandsubstancefunctionconditioncriterion

ChatGPT

5 substance

Gemini

2 substance3 function

AI Overview

3 brand2 substance

From the MCPRaw data for this prompt · click to expand

{
  "prompt_id": "pr_0ef83482-0bdc-4b69-b5e1-8d9fa4a354fd",
  "prompt_text": "Vergleiche die Inhaltsstoffe von natürlichen Nervenpellets für gestresste Pferde.",
  "divergence_score": 0.575,
  "cv_visibility": 0.707,
  "range_visibility": 0.67,
  "visibility_by_model": {
    "chatgpt-scraper": 0.67,
    "gemini-scraper": 0,
    "google-ai-overview-scraper": 0.67
  },
  "wilson_ci_by_model": {
    "chatgpt-scraper": [
      0.2077,
      0.9385
    ],
    "gemini-scraper": [
      0,
      0.5615
    ],
    "google-ai-overview-scraper": [
      0.2077,
      0.9385
    ]
  },
  "silence_type": null,
  "top_competitors": [],
  "chat_sample": {
    "prompt_id": "pr_0ef83482-0bdc-4b69-b5e1-8d9fa4a354fd",
    "prompt_text": "Vergleiche die Inhaltsstoffe von natürlichen Nervenpellets für gestresste Pferde.",
    "divergence_score": 0.68,
    "narrative": "AI Overview is the only engine that makes this a brand question – Pferdegold at #1, Pavo at #2 in a product matrix by magnesium, tryptophan and B-vitamins. ChatGPT and Gemini answer in pure substance mode and recommend no product at all. The drift here is not competing brands – it is whether the answer is brand-aware in the first place.",
    "by_model": {
      "google-ai-overview-scraper": {
        "chat_id": "ch_0da3bd39-45ad-5a26-89a6-4eec2a8ef25d",
        "model_name": "AI Overview",
        "chat_date": "2026-04-22",
        "visibility": 1,
        "brands_mentioned": [
          {
            "id": "kw_751e887f-b030-4e3f-8807-917be6b2dfd5",
            "name": "Pferdegold",
            "position": 1
          },
          {
            "id": "kw_4db331b0-064b-4590-811a-f976f85495bc",
            "name": "Pavo",
            "position": 2
          }
        ],
        "response_excerpt": "Natürliche Nerven-Pellets für Pferde setzen auf Mineralstoffe, Aminosäuren, Vitamine und Kräuter. Hauptinhaltsstoffe: Magnesium, L-Tryptophan, B-Vitamine, beruhigende Kräuter (Kamille, Melisse, Lavendel, Baldrian, Hopfen, Passionsblume).\n\nVergleich der Pellet-Typen:\n- Magnesium-basierte Pellets (Agrobs Magnesium Pur, Pferdegold): Magnesium-Citrat/Glycinat/Oxid, 20 %+, Omega-3.\n- Kräuter-basierte Pellets (NAF Magic, Hilton Herbs): Baldrian, Melisse, Hopfen, Kamille, Magnesium, Tryptophan.\n- Kombinations-Pellets (Pavo BeChill, Synovium Calmingard): Tryptophan, Magnesium, B-Vitamine, Passionsblume.",
        "top_sources": [
          {
            "url": "natural-horse-care.com/pferd/gezielte-fuetterung/nervoeses-pferd/",
            "citation_count": 1,
            "position": 1
          },
          {
            "url": "pavo-futter.de/beratung/futterung-von-nervosen-dunnen-pferden",
            "citation_count": 1,
            "position": 2
          },
          {
            "url": "care4vet.de/DrWeyrauch-Sandmann",
            "citation_count": 1,
            "position": 3
          },
          {
            "url": "amazon.de/Pferdegold-Nerven-5kg-Magnesium-Komplex...",
            "citation_count": 0,
            "position": 12
          }
        ],
        "claims": [
          {
            "text": "Agrobs Magnesium Pur contains magnesium-citrate/glycinate/oxide",
            "type": "brand",
            "evidence": "Agrobs Magnesium Pur, Pferdegold): Magnesium-Citrat/Glycinat/Oxid"
          },
          {
            "text": "NAF Magic contains valerian, lemon balm, hops, chamomile",
            "type": "brand",
            "evidence": "NAF Magic, Hilton Herbs): Baldrian, Melisse, Hopfen, Kamille"
          },
          {
            "text": "Pavo BeChill combines tryptophan, magnesium, B-vitamins, passionflower",
            "type": "brand",
            "evidence": "Pavo BeChill, Synovium Calmingard): Tryptophan, Magnesium, B-Vitamine, Passionsblume"
          },
          {
            "text": "Natural nerve pellets contain magnesium and L-tryptophan",
            "type": "substance",
            "evidence": "Magnesium, L-Tryptophan, B-Vitamine, beruhigende Kräuter"
          },
          {
            "text": "Calming herbs include valerian, melisse, lavender, passionflower",
            "type": "substance",
            "evidence": "beruhigende Kräuter (Kamille, Melisse, Lavendel, Baldrian, Hopfen, Passionsblume)"
          }
        ]
      },
      "gemini-scraper": {
        "chat_id": "ch_1ccd3775-ea76-54d6-8b7e-b4f66b134539",
        "model_name": "Gemini",
        "chat_date": "2026-04-22",
        "visibility": 0,
        "brands_mentioned": [],
        "response_excerpt": "Natürliche Nervenpellets für Pferde basieren meist auf einer Kombination aus Mineralstoffen, Aminosäuren und Kräutern.\n\n1. Mineralstoffe & Vitamine: Magnesium (entspannt Muskulatur und Nervensystem), Vitamin B12 (Regeneration der Myelinschicht), Zink/Mangan (Enzymstoffwechsel).\n2. Aminosäure L-Tryptophan: Vorstufe von Serotonin, fördert innere Gelassenheit.\n3. Beruhigende Kräuter (Phytotherapie): Baldrian, Hopfen, Melisse, Passionsblume, Ashwagandha (Adaptogen).",
        "top_sources": [],
        "caveat": "Gemini responds in pure substance mode on this day – zero brand recommendations, no product names, only active-ingredient breakdown.",
        "claims": [
          {
            "text": "Magnesium relaxes muscles and nervous system",
            "type": "function",
            "evidence": "Magnesium (entspannt Muskulatur und Nervensystem)"
          },
          {
            "text": "L-Tryptophan is serotonin precursor promoting calmness",
            "type": "function",
            "evidence": "L-Tryptophan: Vorstufe von Serotonin, fördert innere Gelassenheit"
          },
          {
            "text": "Vitamin B12 regenerates myelin sheath",
            "type": "function",
            "evidence": "Vitamin B12 (Regeneration der Myelinschicht)"
          },
          {
            "text": "Valerian, hops, lemon balm calm horses",
            "type": "substance",
            "evidence": "Beruhigende Kräuter: Baldrian, Hopfen, Melisse"
          },
          {
            "text": "Ashwagandha adaptogen helps stressed horses",
            "type": "substance",
            "evidence": "Ashwagandha (Adaptogen)"
          }
        ]
      },
      "chatgpt-scraper": {
        "chat_id": "ch_e7856ab2-d94c-54b0-8c94-287dd9153b15",
        "model_name": "ChatGPT",
        "chat_date": "2026-04-22",
        "visibility": 0,
        "brands_mentioned": [],
        "response_excerpt": "Nervenpellets für gestresste Pferde bestehen häufig aus einer Kombination natürlicher Inhaltsstoffe: Baldrian (beruhigend, nicht sedierend), Melisse, Kamille (entzündungshemmend, verdauungsfördernd), Passionsblume (Angst/Unruhe), Magnesium (entspannt Muskeln und Nerven), L-Tryptophan (Serotonin-Vorstufe, emotionales Gleichgewicht), Hopfen (Entspannung, Schlaf), Zink (Nervenregulation), Lavendel (innere Ruhe).",
        "top_sources": [],
        "caveat": "ChatGPT answers the question as stated – pure ingredient comparison – and never transitions to brand recommendations.",
        "claims": [
          {
            "text": "Baldrian beruhigt ohne Sedierung",
            "type": "substance",
            "evidence": "Baldrian (beruhigend, nicht sedierend)"
          },
          {
            "text": "Kamille wirkt entzündungshemmend und verdauungsfördernd",
            "type": "substance",
            "evidence": "Kamille (entzündungshemmend, verdauungsfördernd)"
          },
          {
            "text": "L-Tryptophan ist Serotonin-Vorstufe für emotionales Gleichgewicht",
            "type": "substance",
            "evidence": "L-Tryptophan (Serotonin-Vorstufe, emotionales Gleichgewicht)"
          },
          {
            "text": "Magnesium entspannt Muskeln und Nerven",
            "type": "substance",
            "evidence": "Magnesium (entspannt Muskeln und Nerven)"
          },
          {
            "text": "Passionsblume reduziert Angst und Unruhe",
            "type": "substance",
            "evidence": "Passionsblume (Angst/Unruhe)"
          }
        ]
      }
    },
    "claim_summary": {
      "coverage": 3,
      "type_counts_by_model": {
        "chatgpt-scraper": {
          "brand": 0,
          "substance": 5,
          "function": 0,
          "condition": 0,
          "criterion": 0
        },
        "gemini-scraper": {
          "brand": 0,
          "substance": 2,
          "function": 3,
          "condition": 0,
          "criterion": 0
        },
        "google-ai-overview-scraper": {
          "brand": 3,
          "substance": 2,
          "function": 0,
          "condition": 0,
          "criterion": 0
        }
      },
      "shared_substances": [],
      "shared_criteria": [],
      "unique_brands_by_model": {
        "chatgpt-scraper": [],
        "gemini-scraper": [],
        "google-ai-overview-scraper": [
          "Agrobs Magnesium Pur contains magnesium-citrate/glycinate/oxide",
          "NAF Magic contains valerian, lemon balm, hops, chamomile",
          "Pavo BeChill combines tryptophan, magnesium, B-vitamins, passionflower"
        ]
      }
    }
  }
}

ChatGPT 67%

CI 95 % · 21–94% · N = 3

Brands cited

– no tracked brand mentioned –

Extracted claims · top 5

substance Baldrian beruhigt ohne Sedierung
substance Kamille wirkt entzündungshemmend und verdauungsfördernd
substance L-Tryptophan ist Serotonin-Vorstufe für emotionales Gleichgewicht
substance Magnesium entspannt Muskeln und Nerven
substance Passionsblume reduziert Angst und Unruhe

Nervenpellets für gestresste Pferde bestehen häufig aus einer Kombination natürlicher Inhaltsstoffe: Baldrian (beruhigend, nicht sedierend), Melisse, Kamille (entzündungshemmend, verdauungsfördernd), Passionsblume (Angst/Unruhe), Magnesium (entspannt Muskeln und Nerven), L-Tryptophan (Serotonin-Vorstufe, emotionales Gleichgewicht), Hopfen (Entspannung, Schlaf), Zink (Nervenregulation), Lavendel (innere Ruhe).

ChatGPT answers the question as stated – pure ingredient comparison – and never transitions to brand recommendations.

Gemini 0%

CI 95 % · 0–56% · N = 3

Brands cited

– no tracked brand mentioned –

Extracted claims · top 5

function Magnesium relaxes muscles and nervous system
function L-Tryptophan is serotonin precursor promoting calmness
function Vitamin B12 regenerates myelin sheath
substance Valerian, hops, lemon balm calm horses
substance Ashwagandha adaptogen helps stressed horses

Natürliche Nervenpellets für Pferde basieren meist auf einer Kombination aus Mineralstoffen, Aminosäuren und Kräutern. 1. Mineralstoffe & Vitamine: Magnesium (entspannt Muskulatur und Nervensystem), Vitamin B12 (Regeneration der Myelinschicht), Zink/Mangan (Enzymstoffwechsel). 2. Aminosäure L-Tryptophan: Vorstufe von Serotonin, fördert innere Gelassenheit. 3. Beruhigende Kräuter (Phytotherapie): Baldrian, Hopfen, Melisse, Passionsblume, Ashwagandha (Adaptogen).

Gemini responds in pure substance mode on this day – zero brand recommendations, no product names, only active-ingredient breakdown.

AI Overview 67%

CI 95 % · 21–94% · N = 3

Brands cited

#1 Pferdegold#2 Pavo

Extracted claims · top 5

brand Agrobs Magnesium Pur contains magnesium-citrate/glycinate/oxide
brand NAF Magic contains valerian, lemon balm, hops, chamomile
brand Pavo BeChill combines tryptophan, magnesium, B-vitamins, passionflower
substance Natural nerve pellets contain magnesium and L-tryptophan
substance Calming herbs include valerian, melisse, lavender, passionflower

Natürliche Nerven-Pellets für Pferde setzen auf Mineralstoffe, Aminosäuren, Vitamine und Kräuter. Hauptinhaltsstoffe: Magnesium, L-Tryptophan, B-Vitamine, beruhigende Kräuter (Kamille, Melisse, Lavendel, Baldrian, Hopfen, Passionsblume). Vergleich der Pellet-Typen: - Magnesium-basierte Pellets (Agrobs Magnesium Pur, Pferdegold): Magnesium-Citrat/Glycinat/Oxid, 20 %+, Omega-3. - Kräuter-basierte Pellets (NAF Magic, Hilton Herbs): Baldrian, Melisse, Hopfen, Kamille, Magnesium, Tryptophan. - Kombinations-Pellets (Pavo BeChill, Synovium Calmingard): Tryptophan, Magnesium, B-Vitamine, Passionsblume.

Divergence score

0.00

range 0.00 · CV 0.00

engines aligned

»Pferdefutter zur Gelenkunterstützung ohne künstliche Aromen kaufen.«

On Gemini, Pferdegold Gelenke is #1, described down to the product composition. ChatGPT names Pavo as the hero brand and fills the rest with untracked names. AI Overview did not run this prompt in the sample window – absence is part of the drift pattern here.

TopicGelenkunterstützung für Pferde Volume–

Citation sources for this prompt

8 domains · retrieval weight 4.35

Corporate 100%

Top domains cited

stroeh.de Corporate retrieved 50%
stallbedarf24.de Corporate retrieved 50%
hyjoint.de Corporate retrieved 33%
pferdefutter.de Corporate retrieved 33%
pferdefuttershop.de Corporate retrieved 33%
powerpferdefutter.de Corporate retrieved 33%
raiffeisenmarkt.de Corporate retrieved 33%
carepet.de Corporate retrieved 17%

Narrative mix · claim-type distribution per engine

brandsubstancefunctionconditioncriterion

ChatGPT

3 brand2 criterion

Gemini

1 brand2 substance1 function1 criterion

AI Overview

no answer in window

From the MCPRaw data for this prompt · click to expand

{
  "prompt_id": "pr_ce22dac0-782c-42ea-a6e4-2c595108b4d6",
  "prompt_text": "Pferdefutter zur Gelenkunterstützung ohne künstliche Aromen kaufen.",
  "divergence_score": 0,
  "cv_visibility": 0,
  "range_visibility": 0,
  "visibility_by_model": {
    "chatgpt-scraper": 0,
    "gemini-scraper": 0,
    "google-ai-overview-scraper": 0
  },
  "wilson_ci_by_model": {
    "chatgpt-scraper": [
      0,
      0.5615
    ],
    "gemini-scraper": [
      0,
      0.5615
    ],
    "google-ai-overview-scraper": null
  },
  "silence_type": "own_only",
  "top_competitors": [
    {
      "brand_id": "kw_969dca29-24cf-42ca-9a7d-a23b11beae83",
      "brand_name": "Höveler",
      "max_visibility": 0.67,
      "seen_in": [
        {
          "model": "ChatGPT",
          "visibility": 0.67
        }
      ]
    }
  ],
  "chat_sample": {
    "prompt_id": "pr_ce22dac0-782c-42ea-a6e4-2c595108b4d6",
    "prompt_text": "Pferdefutter zur Gelenkunterstützung ohne künstliche Aromen kaufen.",
    "divergence_score": 0.91,
    "narrative": "On Gemini, Pferdegold Gelenke is #1, described down to the product composition. ChatGPT names Pavo as the hero brand and fills the rest with untracked names. AI Overview did not run this prompt in the sample window – absence is part of the drift pattern here.",
    "by_model": {
      "gemini-scraper": {
        "chat_id": "ch_c3adfc63-bf60-5694-8506-bdead08688ba",
        "model_name": "Gemini",
        "visibility": 1,
        "brands_mentioned": [
          {
            "id": "kw_751e887f-b030-4e3f-8807-917be6b2dfd5",
            "name": "Pferdegold",
            "position": 1
          }
        ],
        "response_excerpt": "Hochwertige Kombi-Präparate (ohne Aroma): Pferdegold Gelenke: Enthält MSM, Glucosamin und Kräuter. Es ist zwar ein Pellet, setzt aber primär auf natürliche Zutaten wie Leinsamen und Karotte für die Akzeptanz.",
        "top_sources": [],
        "claims": [
          {
            "text": "Pferdegold Gelenke is a joint support product",
            "type": "brand",
            "evidence": "Pferdegold Gelenke: Enthält MSM, Glucosamin und Kräuter"
          },
          {
            "text": "Contains MSM for joint support",
            "type": "substance",
            "evidence": "Enthält MSM, Glucosamin und Kräuter"
          },
          {
            "text": "Contains Glucosamin for joint support",
            "type": "substance",
            "evidence": "Enthält MSM, Glucosamin und Kräuter"
          },
          {
            "text": "Made with natural ingredients like flaxseed and carrot",
            "type": "criterion",
            "evidence": "setzt aber primär auf natürliche Zutaten wie Leinsamen und Karotte"
          },
          {
            "text": "Supports joint health in horses",
            "type": "function",
            "evidence": "Hochwertige Kombi-Präparate zur Gelenkunterstützung"
          }
        ]
      },
      "chatgpt-scraper": {
        "chat_id": "ch_ac671efe-d9fc-5adf-8258-c142c9f81676",
        "model_name": "ChatGPT",
        "visibility": 0,
        "brands_mentioned": [
          {
            "id": "kw_4db331b0-064b-4590-811a-f976f85495bc",
            "name": "Pavo",
            "position": 1
          }
        ],
        "response_excerpt": "Einige Beispiele für Marken, die natürliche Gelenkunterstützung ohne künstliche Aromen anbieten, sind: Fohlenhof Pferdefutter, Equine Nutritional Solutions, Pavo.",
        "top_sources": [],
        "claims": [
          {
            "text": "Fohlenhof Pferdefutter offers joint support",
            "type": "brand",
            "evidence": "Fohlenhof Pferdefutter"
          },
          {
            "text": "Equine Nutritional Solutions offers joint support",
            "type": "brand",
            "evidence": "Equine Nutritional Solutions"
          },
          {
            "text": "Pavo offers joint support",
            "type": "brand",
            "evidence": "Pavo"
          },
          {
            "text": "These brands offer natural joint support",
            "type": "criterion",
            "evidence": "Marken, die natürliche Gelenkunterstützung ohne künstliche Aromen anbieten"
          },
          {
            "text": "These brands contain no artificial flavors",
            "type": "criterion",
            "evidence": "ohne künstliche Aromen"
          }
        ]
      },
      "google-ai-overview-scraper": {
        "chat_id": null,
        "model_name": "AI Overview",
        "visibility": null,
        "note": "Prompt did not run on AI Overview in the sampled date range – absence is itself a drift signal."
      }
    },
    "claim_summary": {
      "coverage": 2,
      "type_counts_by_model": {
        "chatgpt-scraper": {
          "brand": 3,
          "substance": 0,
          "function": 0,
          "condition": 0,
          "criterion": 2
        },
        "gemini-scraper": {
          "brand": 1,
          "substance": 2,
          "function": 1,
          "condition": 0,
          "criterion": 1
        },
        "google-ai-overview-scraper": {
          "brand": 0,
          "substance": 0,
          "function": 0,
          "condition": 0,
          "criterion": 0
        }
      },
      "shared_substances": [],
      "shared_criteria": [],
      "unique_brands_by_model": {
        "chatgpt-scraper": [
          "Fohlenhof Pferdefutter offers joint support",
          "Equine Nutritional Solutions offers joint support",
          "Pavo offers joint support"
        ],
        "gemini-scraper": [
          "Pferdegold Gelenke is a joint support product"
        ],
        "google-ai-overview-scraper": []
      }
    }
  }
}

ChatGPT 0%

CI 95 % · 0–56% · N = 3

Brands cited

#1 Pavo

Extracted claims · top 5

brand Fohlenhof Pferdefutter offers joint support
brand Equine Nutritional Solutions offers joint support
brand Pavo offers joint support
criterion These brands offer natural joint support
criterion These brands contain no artificial flavors

Einige Beispiele für Marken, die natürliche Gelenkunterstützung ohne künstliche Aromen anbieten, sind: Fohlenhof Pferdefutter, Equine Nutritional Solutions, Pavo.

Gemini 0%

CI 95 % · 0–56% · N = 3

Brands cited

#1 Pferdegold

Extracted claims · top 5

brand Pferdegold Gelenke is a joint support product
substance Contains MSM for joint support
substance Contains Glucosamin for joint support
criterion Made with natural ingredients like flaxseed and carrot
function Supports joint health in horses

Hochwertige Kombi-Präparate (ohne Aroma): Pferdegold Gelenke: Enthält MSM, Glucosamin und Kräuter. Es ist zwar ein Pellet, setzt aber primär auf natürliche Zutaten wie Leinsamen und Karotte für die Akzeptanz.

narrative is drifting

Each tracked competitor, the share of prompts where they appear, and where they dominate. The ranking is sorted by total max-visibility across all prompts.

Brand

Prompts

Domain

Share of visibility

PferdegoldYou

15

pferde-gold.de

6.9%

St. Hippolyt

25

st-hippolyt.de

23.8%

Marstall

20

marstall.de

20.7%

Pavo

18

pavo.net

15.3%

Höveler

13

hoeveler.com

10.0%

Eggersmann

11

eggersmann.info

7.9%

Nösenberger

5

noesenberger.de

2.6%

Havens

2

havens.de

1.0%

Own-only silence · 33 prompts

Where the category is being answered – without you

Your brand has zero mentions; at least one tracked competitor is cited. These are the harshest gaps. Your category peers are defining the answer. You are not in the room.

Export this list CSV 33 prompts 32 PDFs one per prompt

»Vergleiche die Inhaltsstoffe von natürlichem Ergänzungsfutter für Pferde.«

Pferde Nahrungsergänzung · Brief PDF ↓

Who is cited instead: St. Hippolyt 100% · Pavo 67%

»Empfiehl mir natürliches Ergänzungsfutter für Pferde mit Magenproblemen.«

Magen-Darm-Gesundheit Pferd · Brief PDF ↓

Who is cited instead: St. Hippolyt 33%

»Finde natürliche Pellets zur Unterstützung der Pferdegesundheit.«

Pferde Nahrungsergänzung · Brief PDF ↓

Who is cited instead: Pavo 33%

»Brauche Pferdefutter mit natürlichen Inhaltsstoffen für Österreich.«

Natürliche Pferdepflege · Brief PDF ↓

Who is cited instead: Pavo 33%

»Zeige mir Ergänzungsfutter für Pferde mit Magenproblemen in den Niederlanden.«

Pferdefutter Ergänzungsmittel · Brief PDF ↓

Who is cited instead: Pavo 33%

»Pferdefutter zur Gelenkunterstützung ohne künstliche Aromen kaufen.«

Gelenkunterstützung für Pferde · Brief PDF ↓

Who is cited instead: Höveler 67%

»Nenne mir empfehlenswerte Mineralstoffe für Pferde.«

Pferde Vitamine und Mineralstoffe · Brief PDF ↓

Who is cited instead: Pavo 33% · Marstall 33% · St. Hippolyt 33%

»Suche gesundes Ergänzungsfutter für mein Pferd ohne Industriezucker.«

Pferde Vitamine und Mineralstoffe · Brief PDF ↓

Who is cited instead: Marstall 67% · Havens 33% · Pavo 33% · St. Hippolyt 33%

»Zeige mir gute Vitamine für mein Pferd.«

Pferde Vitamine und Mineralstoffe · Brief PDF ↓

Who is cited instead: Höveler 67% · Eggersmann 33% · St. Hippolyt 33%

»Finde hochwertiges Pferdefutter mit natürlichen Inhaltsstoffen.«

Pferde Nahrungsergänzungsmittel · Brief PDF ↓

Who is cited instead: Pavo 100% · Marstall 100% · St. Hippolyt 100% · Höveler 33%

»Welche natürlichen Gelenkpellets für Pferde empfiehlst du?«

Gelenkunterstützung für Pferde · Brief PDF ↓

Who is cited instead: Eggersmann 33% · Nösenberger 33% · St. Hippolyt 33%

»Finde hochwertiges Pferdefutter mit natürlichen Inhaltsstoffen unter 50 Euro.«

Pferde Vitamine und Mineralstoffe · Brief PDF ↓

Who is cited instead: Marstall 67% · St. Hippolyt 67% · Eggersmann 33% · Höveler 33%

»Zeige mir in der Schweiz erhältliche Nervenpellets für gestresste Pferde.«

Pferde Vitamine und Mineralstoffe · Brief PDF ↓

Who is cited instead: St. Hippolyt 100% · Marstall 67% · Pavo 33%

»Empfiehl mir natürliches Ergänzungsfutter für mein Pferd.«

Pferde Nahrungsergänzungsmittel · Brief PDF ↓

Who is cited instead: Eggersmann 33% · St. Hippolyt 33%

»Welches Magnesium-Produkt ist gut für mein Pferd?«

? · Brief PDF ↓

Who is cited instead: Pavo 33% · Marstall 33% · Höveler 33% · Nösenberger 33%

»Wo finde ich in Deutschland gesundes Pferdefutter?«

Natürliche Pferdepflege · Brief PDF ↓

Who is cited instead: St. Hippolyt 100% · Marstall 67% · Höveler 67% · Pavo 33%

»Zeige mir in der Schweiz erhältliche Ergänzungsmittel für Hufe.«

Natürliche Pferdepflege · Brief PDF ↓

Who is cited instead: Pavo 100% · Marstall 67% · Höveler 33% · St. Hippolyt 33%

»Empfiehl mir hochwertiges Magnesium-Ergänzungsfutter für mein Pferd.«

? · Brief PDF ↓

Who is cited instead: Marstall 67% · Eggersmann 67% · Nösenberger 33% · St. Hippolyt 33%

»Analysiere die Inhaltsstoffe von natürlichem Pferdefutter hinsichtlich ihrer biologischen Wertigkeit.«

Pferdefutter Ergänzungsmittel · Brief PDF ↓

Who is cited instead: Pavo 67%

»Gutes Zusatzfutter für Magen-Darm-Gesundheit beim Pferd gesucht.«

Magen-Darm-Gesundheit Pferd · Brief PDF ↓

Who is cited instead: St. Hippolyt 67% · Pavo 33% · Marstall 33%

»Analysiere das Preis-Leistungs-Verhältnis von in Deutschland hergestelltem Pferdefutter.«

Pferde Nahrungsergänzung · Brief PDF ↓

Who is cited instead: Marstall 67% · Eggersmann 67% · Höveler 67% · St. Hippolyt 33%

»Suche Magnesium für Pferde aus Deutschland.«

? · Brief PDF ↓

Who is cited instead: Marstall 100% · Havens 33% · Höveler 33% · St. Hippolyt 33%

»Zeig mir Magenpellets ohne Zuckerzusatz.«

Pferde Nahrungsergänzungsmittel · Brief PDF ↓

Who is cited instead: Marstall 100% · St. Hippolyt 100% · Eggersmann 67%

»Vergleiche die Inhaltsstoffe von natürlichem Zusatzfutter für Freizeitpferde.«

Pferde Nahrungsergänzungsmittel · Brief PDF ↓

Who is cited instead: Pavo 67% · Marstall 67% · Eggersmann 67% · St. Hippolyt 67%

»Vergleiche die Zusammensetzung von Magen-Darm-Ergänzungsfuttermitteln für sensible Sportpferde.«

Magen-Darm-Gesundheit Pferd · Brief PDF ↓

Who is cited instead: St. Hippolyt 100% · Pavo 33%

»Vergleiche die Wirksamkeit verschiedener Ergänzungsmittel für Hufe und Fell bei Freizeitpferden.«

Pferdefutter Ergänzungsmittel · Brief PDF ↓

Who is cited instead: Marstall 100%

»Suche natürliches Zusatzfutter für Pferde ohne Zucker.«

Natürliche Pferdepflege · Brief PDF ↓

Who is cited instead: Marstall 67% · Eggersmann 33%

»Welche Pellets sind gut für die Gelenke?«

Pferde Nahrungsergänzungsmittel · Brief PDF ↓

Who is cited instead: St. Hippolyt 33%

»Gutes Zusatzfutter für Pferde in Österreich gesucht.«

Pferdefutter Ergänzungsmittel · Brief PDF ↓

Who is cited instead: Pavo 100% · Marstall 100% · Höveler 33% · St. Hippolyt 33%

»Nenne mir gutes Ergänzungsfutter für mein Pferd.«

Pferdefutter Ergänzungsmittel · Brief PDF ↓

Who is cited instead: Pavo 33% · Marstall 33% · Höveler 33%

»Empfiehl mir natürliches Ergänzungsfutter für mein Pferd.«

Natürliche Pferdepflege · Brief PDF ↓

Who is cited instead: St. Hippolyt 67% · Eggersmann 33%

»Welche Pellets für gestresste Pferde sind in Deutschland erhältlich?«

Pferdefutter Ergänzungsmittel · Brief PDF ↓

Who is cited instead: Pavo 100% · St. Hippolyt 100% · Marstall 33% · Eggersmann 33%

»Welche Ergänzungsmittel für Hufe und Fell sind empfehlenswert?«

Pferde Nahrungsergänzungsmittel · Brief PDF ↓

Who is cited instead: Höveler 100% · St. Hippolyt 100% · Marstall 33%

Full silence · 15 prompts

Prompts no tracked brand is named in

These prompts describe the category without naming anyone. Free real estate: no competitor has staked a claim yet.

Export this list CSV 15 prompts 15 PDFs one per prompt

»Analysiere die Zusammensetzung von Gelenkpellets für Pferde im Hinblick auf Qualität und Verzicht auf Füllstoffe.« Gelenkunterstützung für Pferde Brief PDF ↓
»Mein Pferd hat Muskelverspannungen nach dem Training – hilft Magnesium?« ? Brief PDF ↓
»Analysiere die Wirksamkeit von natürlichen Inhaltsstoffen in Magenpellets für Pferde.« Magen-Darm-Gesundheit Pferd Brief PDF ↓
»Analysiere, welche Vorteile natürliche Nahrungsergänzungsmittel gegenüber synthetischen Produkten bieten.« Pferde Vitamine und Mineralstoffe Brief PDF ↓
»Welche natürlichen Nahrungsergänzungsmittel für Pferde sind empfehlenswert?« Pferdefutter Ergänzungsmittel Brief PDF ↓
»Gelenkunterstützung für mein Pferd gesucht.« Gelenkunterstützung für Pferde Brief PDF ↓
»Magnesiumoxid, Magnesium-Fumarat oder Magnesium-Citrat fürs Pferd – was ist besser?« ? Brief PDF ↓
»Wie erkenne ich einen Magnesiummangel bei meinem Pferd?« ? Brief PDF ↓
»Welche natürlichen Nahrungsergänzungsmittel für Pferde empfiehlst du?« Pferde Vitamine und Mineralstoffe Brief PDF ↓
»Brauche ich für mein nervöses Sportpferd Magnesium pur oder ein Tryptophan-Komplex?« ? Brief PDF ↓
»Zeig mir Magenpellets für Pferde ohne künstliche Zusätze.« Magen-Darm-Gesundheit Pferd Brief PDF ↓
»Analysiere die Vorteile von natürlichem Zusatzfutter gegenüber synthetischen Produkten.« Natürliche Pferdepflege Brief PDF ↓
»Welche natürlichen Nahrungsergänzungsmittel für Pferde sind empfehlenswert?« Pferde Nahrungsergänzung Brief PDF ↓
»Welche Magnesium-Form wird vom Pferd am besten aufgenommen?« ? Brief PDF ↓
»Magnesium-Pellets, Pulver oder Liquid – welche Form empfiehlst du für mein Pferd?« ? Brief PDF ↓

Export kit

Take the data with you

Every number on this page is downloadable. Feed it into a spreadsheet, a brand monitor, a content brief. Nothing is locked behind the dashboard.

Data

drift_radar.json

Full pipeline output, raw. Every prompt, every engine score, every Wilson CI, every claim, every source-class mix, every chat sample.

JSON↓

Data

drift_radar.csv

Flat spreadsheet with one row per prompt: drift score, engine visibilities, silence type, top competitors, source-class mix. Opens in Excel, Sheets, Numbers.

CSV · 63 rows↓

Data · long-format

Competitors, long-format

One row per (prompt × competitor × engine) – the unpivoted view of the wide-format competitor matrix in the master CSV. Drop straight into a pivot or a SQL GROUP BY without manual unpivot.

CSV · 1323 rows↓

Data

drift_radar.xlsx

Excel-native: 7 sheets (Overview KPIs, Read-me legend, All prompts with Wilson CI, Drifting, Own-only silence, Full silence, Source mix). Conditional formatting on divergence_score, pre-formatted headers, pivot-ready.

XLSX · 7 sheets↓

Report

Executive summary

Three-page PDF: engine-split headline with per-engine visibility bars, four KPIs, top 5 risks and opportunities with mini engine strips, Peec-feature-readiness box, methodology and limitations. For forwarding to management.

PDF · A4 · 3 pp↓

Spec

Drift Radar MCP manifest

The three tool signatures Peec could ship as first-class MCP tools (get_drift_report, list_silent_prompts, get_cross_engine_brief), including input/output schemas and example payloads derived from this run.

JSON · MCP spec↓

Raw

Reproducible data bundle

Every raw MCP response that fed this build: get_brand_report, get_domain_report, get_chat payloads, plus claim extractions and the final pipeline JSON. Reviewers can re-run the pipeline end-to-end.

ZIP · raw JSON↓

Data · filtered

Drifting prompts only

The 14 prompts with a divergence score of 0.30 or higher, as CSV. Same schema as the master file – drop it straight into a pivot.

CSV · 14 rows↓

Data · filtered

Own-only silence

The 33 prompts where Pferdegold has zero mentions and at least one tracked competitor is cited. Priority gap list.

CSV · 33 rows↓

Data · filtered

Full silence opportunities

The 15 prompts no tracked brand is named in. First-mover real estate.

CSV · 15 rows↓

Report · weekly

Latest narrative report

Markdown report Claude Haiku 4.5 writes at the end of every cron run – diffs the new pipeline output against the previous snapshot and summarises what moved this week. Same file the Overview tab renders inline.

MD · this week↓

Ship the dataset

Send straight to Google Sheets, Notion, Slack or your RSS reader

One click copies the dataset in the right format and opens the destination in a new tab – then press ⌘V (Ctrl+V on Windows) to paste. Cell A1 for Sheets, page body for Notion. The Slack form posts a summary from your browser; no server proxy involved. RSS covers any reader.

Master · 63 prompts Every tracked prompt with divergence score, per-engine visibilities, silence type, top competitors.

Drifting ≥ 0.30 · 14 prompts Cross-engine narrative-split shortlist.

Own-only silence · 33 prompts Priority gap list – competitors cited, you absent.

Full silence · 15 prompts First-mover real estate – nobody named yet.

Slack digest Paste a Slack incoming-webhook URL, get the Drift Radar top-line posted to your channel. Runs client-side; no server proxy.

RSS feed Every drifting and silent prompt as a feed item. Point Feedly, Inoreader, or a Slack RSS integration at the link.

WordPress · all drifting & silent briefs as drafts Native WXR import file. Drop it into WP-Admin → Tools → Import → WordPress and every prompt lands as a draft in a new »Drift Radar« category, tagged by silence type and silent engines, with divergence score + Peec prompt-ID in post-meta. Nothing publishes automatically – an editor reviews each draft first.

3-day trend · live Per-engine daily visibility over the 3-day window. Same shape Peec would surface as a weekly Drift Radar subscription.

ChatGPT 0%

Gemini 6%

AI Overview 8%

Content brief library · 53 PDFs + Markdown

One brief per prompt

Every prompt that has a measurable drift, silence or opportunity signal gets its own PDF. Premium briefs cover the five maximum-drift prompts with extracted claims and narrative; lite briefs cover the other 41 with engine visibility, source mix, and concrete move templates.

Premium Maximum-drift deep dives 5 PDFs

Gap briefs Own-only silence prompts 32 PDFs + MDs

Opportunity Full-silence prompts 15 PDFs + MDs

The stack around Drift Radar

Cross-references from the systems content teams already run

Drift Radar is not a silo. Peec data becomes actionable when it joins the signal your team already trusts – classical search, business impact, competitor context. Each block below pairs Peec prompts with an external source. Numbers in these blocks are deterministic demo rows seeded from the prompt-ID. Each connector ships with the full Drift-Radar plumbing (output schema, priority scoring, top-N sort, caching) and a typed fetch_live() stub – wire the source's API client in under 50 lines and the connector switches to live data on the next run.

Built & shipping today

Peec AI MCP → brand reports, chats, domain reports, search & shopping queries, tags
Astro + Cloudflare Pages → the public report you are reading
GitHub Action → daily cron + one-click rerun, commits fresh data to main
WordPress WXR export → every drifting brief as a draft post, ready to import
Slack webhook → digest posted to any incoming-webhook URL, client-side, no proxy
Clipboard handoffs → Notion · Google Docs · Google Sheets · Linear · ChatGPT · Claude
RSS / CSV / XLSX / PDF briefs → 14 top-level downloadables plus the per-prompt brief folder, regenerated every run

Connectors ready · flip a secret to go live

Google Search Console → prompt × CTR × position priority – live as soon as GSC_SERVICE_ACCOUNT_JSON and GSC_PROPERTY_URL are set
Google Analytics 4 → revenue-at-risk per drifting prompt, from GA4_PROPERTY_ID
Google Ads → ad-spend-at-risk per drifting prompt – which paid campaigns are running into a moving market, live once GOOGLE_ADS_DEVELOPER_TOKEN and GOOGLE_ADS_CUSTOMER_ID are set
Ahrefs → keyword difficulty + backlink counts for today's top-ranking URL, from AHREFS_API_KEY. Real URLs already live – only the SEO numbers are demo
Anthropic Claude Haiku → narrative claim extraction when ANTHROPIC_API_KEY is provided; pure mechanics without

Next integrations

Notion MCP → upgrade the clipboard flow to real database-entry creation per brief
Linear MCP → ship drifting briefs as tickets, not just prefilled-URL links
Slack MCP → bidirectional – team asks »top-5 drifters since Tuesday?« in Slack, gets a live answer
SISTRIX / SEMrush → CTR-by-position curves to turn GSC impressions into grounded click estimates
Shopify / Shopware → per-SKU revenue mapping, sharper than generic GA4 revenue

Drift × Google Search Console

demo data

Demo data seeded deterministically from Peec prompt_id. Setting GSC_SERVICE_ACCOUNT_JSON and GSC_PROPERTY_URL switches the connector to live-stub status; wire the Google API Python client in connectors/gsc.py → fetch_live() to populate live values (under 50 lines around the existing demo-mode plumbing).

51 of 63 tracked prompts have no classical-search equivalent at all – these are the AI-native queries where Google has zero impressions to optimise. The brand can only reach them through the AI surface.

Why join these signals: a prompt that drifts across AI engines AND has weak (or zero) classical Google CTR is a double-priority content target. Where Google has no volume, GEO is the only available lever – the narrative space is open and uncontested.

#	Prompt	Divergence	GSC CTR	Pos.	Impr./mo	Priority
1	»Zeige mir gute Ergänzungsfutter für mein Pferd.« no Google equivalent	0.91	—	—	0	0.95
2	»Was bewirkt Magnesium beim Pferd?«	0.91	2.2%	13.9	5,554	0.86
3	»Finde Nervenpellets für gestresste Pferde ohne Industriezucker.«	0.91	3.5%	13.2	705	0.83
4	»Wo finde ich in der Schweiz gesundes Pferdefutter ohne Zucker?« no Google equivalent	0.68	—	—	0	0.82
5	»Suche gesundes Zusatzfutter für Pferde in Deutschland.« no Google equivalent	0.68	—	—	0	0.82
6	»Welche Gelenkpellets für Pferde sind in Deutschland am besten bewertet?«	0.81	3.3%	13.8	11,526	0.78
7	»Biete mir eine Auswahl an hochwertigen Magenpellets für sensible Pferde.«	0.68	7.6%	12.2	1,295	0.61
8	»Vergleiche die Inhaltsstoffe von natürlichen Nervenpellets für gestresste Pferde.«	0.57	4.9%	11.3	2,397	0.60
9	»Welche Gelenkpellets ohne Zuckerzusatz gibt es für Pferde?«	0.44	3.5%	13.7	6,913	0.57
10	»Vergleiche die Wirksamkeit natürlicher Inhaltsstoffe in Gelenkzusatzfutter für Pferde.«	0.44	6.2%	10.4	1,889	0.49

Connect a property: add GSC_SERVICE_ACCOUNT_JSON and GSC_PROPERTY_URL to the repo secrets. The connector stub lives at pipeline/connectors/gsc.py.

Drift × Google Analytics 4

demo data Pferdegold Shop (demo)

Demo data seeded deterministically from Peec prompt_id. Setting GA4_SERVICE_ACCOUNT_JSON and GA4_PROPERTY_ID switches the connector to live-stub status; wire the Google Analytics Data API client in connectors/ga4.py → fetch_live() to populate live values (under 50 lines around the existing demo-mode plumbing).

Why join these signals: every drifting prompt has a monetary shadow. Click traffic already flowing is the floor of the revenue at risk; divergence and own-brand silence widen the gap competitors can take.

Revenue / month · total (demo) €2,719

At risk · all drifting prompts €2,027

Prompts > €50 at risk 10 / 63

#	Prompt	Divergence	Clicks/mo	CR	AOV	Revenue/mo	At risk
1	»Finde in Deutschland hergestelltes Magenfutter für mein Pferd.«	0.44	218	2.5%	€95	€522	€377
2	»Welche Gelenkpellets für Pferde sind in Deutschland am besten bewertet?«	0.81	385	0.9%	€112	€374	€339
3	»Biete mir eine Auswahl an hochwertigen Magenpellets für sensible Pferde.«	0.68	99	2.8%	€101	€278	€234
4	»Welche Gelenkpellets ohne Zuckerzusatz gibt es für Pferde?«	0.44	245	1.4%	€74	€255	€184
5	»Gibt es Magenpellets ohne Zuckerzusatz für mein Pferd?«	0.44	168	2.6%	€58	€251	€181
6	»Mein Pferd ist nervös und schreckhaft – welches Pferdegold-Produkt empfiehlst du?«	0.00	337	1.2%	€85	€354	€177
7	»Vergleiche die Wirksamkeit natürlicher Inhaltsstoffe in Gelenkzusatzfutter für Pferde.«	0.44	117	2.1%	€96	€241	€174
8	»Vergleiche die Inhaltsstoffe von natürlichen Nervenpellets für gestresste Pferde.«	0.57	116	2.2%	€78	€203	€160
9	»Was bewirkt Magnesium beim Pferd?«	0.91	122	1.0%	€63	€80	€76
10	»Finde natürliche Magnesium-Pellets für mein Pferd ohne Industriezucker.«	0.44	42	2.1%	€89	€80	€58

Connect a property: add GA4_SERVICE_ACCOUNT_JSON and GA4_PROPERTY_ID to the repo secrets. The connector stub lives at pipeline/connectors/ga4.py. Once connected, click estimates can be refined by joining live GSC impressions × SISTRIX CTR curves per position – turning »demo« into »grounded-estimate« without ever training on the brand directly.

Drift × Google Ads

demo data Pferdegold Performance (demo)

Demo data seeded deterministically from Peec prompt_id. Setting GOOGLE_ADS_DEVELOPER_TOKEN and GOOGLE_ADS_CUSTOMER_ID switches the connector to live-stub status; wire the google-ads-python client in connectors/google_ads.py → fetch_live() to populate live values (roughly 50 lines around the demo-mode plumbing).

Why join these signals: every euro spent on paid search for a drifting prompt buys attention that the AI surface is already redirecting elsewhere. As AI engines settle into their narrative, organic AI clicks vanish first – and the paid spend running on the same query starts paying for traffic that simply isn't searching that way anymore. Drift Radar surfaces which campaigns are running into a moving market.

Ad spend / month · total (demo) €6,769

At risk · all drifting prompts €5,641

Prompts > €100 spend at risk 8 / 63

#	Prompt	Divergence	Clicks/mo	CPC	Spend/mo	Spend at risk
1	»Was bewirkt Magnesium beim Pferd?«	0.91	1,765	€1	€2,542	€2,430
2	»Welche Gelenkpellets für Pferde sind in Deutschland am besten bewertet?«	0.81	1,134	€1	€1,270	€1,151
3	»Welche Gelenkpellets ohne Zuckerzusatz gibt es für Pferde?«	0.44	1,034	€1	€693	€500
4	»Vergleiche die Wirksamkeit natürlicher Inhaltsstoffe in Gelenkzusatzfutter für Pferde.«	0.44	373	€1	€530	€382
5	»Mein Pferd ist nervös und schreckhaft – welches Pferdegold-Produkt empfiehlst du?«	0.00	804	€1	€764	€382
6	»Finde Nervenpellets für gestresste Pferde ohne Industriezucker.«	0.91	253	€1	€273	€261
7	»Biete mir eine Auswahl an hochwertigen Magenpellets für sensible Pferde.«	0.68	376	€1	€241	€202
8	»Gibt es Magenpellets ohne Zuckerzusatz für mein Pferd?«	0.44	177	€1	€161	€116
9	»Empfehl mir hochwertiges Magnesium-Ergänzungsfutter für mein Pferd.«	0.44	91	€1	€98	€71
10	»Finde natürliche Magnesium-Pellets für mein Pferd ohne Industriezucker.«	0.44	89	€1	€73	€53

Connect an account: add GOOGLE_ADS_DEVELOPER_TOKEN and GOOGLE_ADS_CUSTOMER_ID to the repo secrets. The connector stub lives at pipeline/connectors/google_ads.py. Once live, search-term-report data lets performance teams see exactly which paid keywords are funding the same drift the SEO team is racing.

Drift × Ahrefs

partial demo data 34 / 63 prompts · live top-ranking URLs

Top-ranking URLs are real – harvested by Peec MCP from data/raw/gap_urls_digested.json. Keyword difficulty, search volume and backlink counts are deterministic mock rows per (prompt, domain) pair. Setting AHREFS_API_KEY switches the connector to live-stub status; wire the Ahrefs v3 client in connectors/ahrefs.py → fetch_live() to populate live metrics (under 50 lines around the existing demo-mode plumbing).

How to read »opportunity«: high divergence means the three AI engines already disagree – there is narrative space for your version. Low keyword difficulty means no SEO fortress is guarding the keyword. Both together = cheapest place to kip the story.

opportunity = divergence × (100 − KD) / 100

#	Prompt	Div.	KD	Vol./mo	BL	Today's top-ranking URL	Opp.
1	»Welche Gelenkpellets für Pferde sind in Deutschland am besten bewertet?«	0.81	34	6,797	128	pferde-heilkunde.com/2025/08/06/zusatzfutter-gelenk… ↗	0.54
2	»Zeige mir gute Ergänzungsfutter für mein Pferd.«	0.91	44	3,316	174	equiva.com/ratgeber/pferdefuetterung/mineralfutter-… ↗	0.51
3	»Biete mir eine Auswahl an hochwertigen Magenpellets für sensible Pferde.«	0.68	39	1,018	219	facebook.com/MarstallPferdefutter/videos/-empfindli… ↗	0.41
4	»Wo finde ich in der Schweiz gesundes Pferdefutter ohne Zucker?«	0.68	40	2,727	148	reitsport.ch/pferdefutter/kraftfutter-raufutter/mel… ↗	0.41
5	»Suche gesundes Zusatzfutter für Pferde in Deutschland.«	0.68	43	3,881	275	equidrome.com/pferd/pferdefutter-zusatzfutter/zusat… ↗	0.39
6	»Welche Gelenkpellets ohne Zuckerzusatz gibt es für Pferde?«	0.44	35	6,139	187	stallbedarf24.de/st.hippolyt-ricelein-pellets ↗	0.29
7	»Gibt es Magenpellets ohne Zuckerzusatz für mein Pferd?«	0.44	37	539	142	stallbedarf24.de/st.hippolyt-ricelein-pellets ↗	0.28
8	»Vergleiche die Inhaltsstoffe von natürlichen Nervenpellets für gestresste Pferde.«	0.57	56	4,050	317	pavo-futter.de/beratung/futterung-von-nervosen-dunn… ↗	0.25
9	»Finde in Deutschland hergestelltes Magenfutter für mein Pferd.«	0.44	48	608	183	marstall.de/gastro/20kg ↗	0.23
10	»Vergleiche die Wirksamkeit natürlicher Inhaltsstoffe in Gelenkzusatzfutter für Pferde.«	0.44	61	2,893	269	pavo-futter.de/glucosamine-wenn-gelenke-und-sehnen-… ↗	0.17

Connect a property: add AHREFS_API_KEY to the repo secrets. Stub: pipeline/connectors/ahrefs.py. The ranking URLs are already live – harvested by Peec MCP itself from get_domain_report with the gap filter.

Methodology

How the numbers are made

Five formal definitions, each paired with the exact variable in drift_radar.json that computes it. If a claim on any other tab looks surprising, the block below names the line that produced it.

Cross-model divergence score

For each prompt across the three active engines, Drift Radar takes the own-brand visibility on every engine, then combines the range and the Coefficient of Variation into a single score in [0, 1]:

divergence = 0.7 · (max(vis) − min(vis)) + 0.3 · clamp(CV(vis), 0, 2) / 2

Range dominates – intuitive and bounded. CV adds a secondary smoothed signal for cases where all engines are non-zero but still spread. Scores ≥ 0.30 are flagged as drifting.

Wilson 95 % confidence intervals

Every visibility fraction is a proportion from a small sample – Peec samples once per day per engine. Drift Radar reports Wilson score confidence intervals for each prompt × engine: three days means n = 3, so bands are wide. Small samples get wide bands; the tool never overstates certainty.

Silence classification

Own-only silence – your brand has zero mentions on every engine, and at least one tracked competitor has at least one mention on some engine.

Full silence – no tracked brand, own or competitor, is mentioned on any engine. The category is answered generically.

Narrative stability extraction

For the maximum-drift prompts, Drift Radar calls Claude Haiku 4.5 over the full response text from every engine and extracts up to five atomic claims per answer, each categorized as brand, substance, function, condition, or criterion.

The narrative-mix bar shows claim-type distribution per engine. Brand claims rarely overlap across engines – each model names different products. Substance and criterion claims overlap more often (MSM, Glucosamin, grain-free), because active ingredients and quality markers are closer to settled knowledge. Stable concepts become the anchor for content briefs; divergent ones mark the editorial gaps.

Data source

Peec AI MCP at api.peec.ai/mcp, OAuth authenticated.

Tools used: list_prompts, list_chats, get_brand_report with dimensions=[prompt_id, model_id], get_chat for full response text.

Active engines in this snapshot: ChatGPT, Gemini, AI Overview.

Cross-source scoring · how the Stack-tab columns are computed

Every connector ranks its rows with a bounded [0, 1] heuristic. These are deliberately heuristic, not probabilistic: their job is to surface the prompts where the AI signal compounds with a classical-source weakness. The weights and thresholds are constants at the top of each connector module – pipeline/connectors/gsc.py, ga4.py, google_ads.py, ahrefs.py – and can be retuned per project without touching the rest of the pipeline.

GSC priority    = 0.55 · divergence + 0.30 · ctr_penalty + 0.15 · position_penalty
                  ctr_penalty      = clamp(1 − CTR / 0.15, 0, 1)         · 15 % CTR is the »healthy« anchor
                  position_penalty = clamp((position − 1) / 19, 0, 1)    · pos. 1 = 0, pos. 20+ = 1
                  no-classical-search row → both penalties default to 1

GA4 / Ads risk  = revenue · (0.5 + 0.5 · divergence)                    · floor 0.5, top 1.0
                  + 0.30 surcharge if own_only or full silence (capped at 1.0)

Ahrefs opp.     = divergence · (100 − keyword_difficulty) / 100         · drift × headroom

The 0.5 risk-floor encodes the baseline AI-substitution risk every tracked prompt carries: even when engines are aligned today, the AI surface itself keeps reshaping how that question is answered. Operators who want strict drift-only risk flip the floor to 0 directly in ga4.py / google_ads.py – the column re-ranks deterministically on the next run.

Slash-command spec · ready to ship as a Peec-native prompt

The full peec_drift_radar specification lives in the repo: signature, MCP-call sequence, output schema, error contract, output channels. Designed to drop into Peec's existing slash-command family with no dependencies beyond the read-only MCP toolset already shipped.

slash_commands/peec_drift_radar.md ↗

Rules as markdown

Every analytical decision lives in a markdown file

The pipeline reads four rule files at startup. Each carries the parameters as YAML frontmatter and the methodology as the markdown body around them. Tuning the tool for a new project means editing markdown – the formula in the chart and the rationale in the docs are the same diff.

Divergence formula

divergence_formula.md ↗

drives the score on every prompt and the colour ramp on the heatmap

range_weight: 0.7
cv_weight: 0.3
cv_cap: 2
drifting_threshold: 0.3
two_versions_threshold: 0.5
non_overlapping_threshold: 0.8

Silence classifier

silence_classifier.md ↗

splits silent prompts into own-only and full silence, plus the Wilson-CI parameters

own_silence_visibility_max: 0
top_competitors_per_prompt: 5
wilson_ci_z: 1.96
min_chats_per_cell: 3

Claim extraction

claim_extraction.md ↗

Haiku 4.5 prompt + claim types live in the markdown body, parameters in the frontmatter

model: claude-haiku-4-5-20251001
max_claims_per_chat: 5
claim_types_count: 5

Deep-dive selection

deep_dive_selection.md ↗

promotes the top N prompts to full deep-dive treatment, the rest fall into the mini-groups

top_n_full_deep_dives: 5
sort_key: divergence_score
require_chat_sample: true
fallback_strategy: highest_divergence

Source of truth: pipeline/rules/*.md. The pipeline copies the live values into drift_radar.json → rules on every run – the cards above read from that block, so a forked deploy with different rule files surfaces its own parameters here automatically.

What this report is not

Limitations & honest caveats

The divergence score is a ranking signal, not a forecasting model. Five directions where the numbers deserve scepticism before they drive an investment decision.

Sample size

Three-day window, N ≈ 3

Peec samples each prompt × engine once per day. A three-day snapshot gives N = 3 chats per cell – the Wilson 95 % CIs are correspondingly wide (often spanning 0 – 0.56 for a zero-visibility cell). Use the score for ranking and triage, re-measure weekly before acting on a single-prompt shift. All CI values are in drift_radar.json → prompts[].wilson_ci_by_model.

Prompt design

50 prompts, one category

The Pferdegold prompt list covers seven topics around horse supplement feed. The 12.1× engine spread is category-specific – AI Overview happens to retrieve Amazon product pages directly for this vertical, which tilts visibility. The method generalises across verticals; the specific ratios do not. Run Drift Radar on your own prompt list before quoting the aggregate.

Claim extraction

Haiku reads transcript text

Stable-vs-divergent claim tags come from Claude Haiku 4.5 parsing the chat transcript text into five types. Spot checks are good, but this is a directional narrative signal – not a factual validator. Ingredient names and quality markers overlap more than brand names because active ingredients are closer to settled knowledge; this is an LLM reading other LLMs, not an authoritative source.

Engine coverage

Three engines – ChatGPT, Gemini, AI Overview

Peec's Pro plan tracks three engines in parallel; Perplexity, Copilot and Claude web are not in this snapshot. The engine-spread ratio would move when the engine set changes. When comparing runs, hold the engine set constant.

Cross-source scores

Priority and risk are heuristics, not validated probabilities

The Stack-tab columns – GSC priority, GA4 / Google Ads risk, Ahrefs opportunity – are bounded weighted heuristics, not outcome-validated forecasts. Two stances deserve scrutiny: the 55 / 30 / 15 weighting in GSC priority is a setting that puts divergence first, by design; the 0.5 floor in the GA4 / Ads risk_factor encodes baseline AI-substitution risk and overstates risk on perfectly aligned prompts. Both live as plain numbers at the top of pipeline/connectors/gsc.py, ga4.py and google_ads.py; flip the floor to 0 for strict drift-only ranking, retune weights per project. Top-N rankings are stable across both settings because divergence dominates.

Under the hood

From MCP call to static page

Drift Radar is a four-step pipeline. Peec MCP supplies the raw brand and chat data, a Python script folds it into divergence scores, Claude Haiku 4.5 lifts the narrative claims out of every response, and Astro renders the whole report as a static page. Every step below is quoted verbatim from the actual implementation.

01

Pull the data from Peec MCP

Four MCP tools, authenticated via the Peec OAuth connector. get_brand_report with dimensions=[prompt_id, model_id] is the one that produces the matrix the whole dashboard is built on.

# Project lookup
list_projects() → [{ id: "or_1caa...", name: "Pferdegold", status: "TRIAL" }]

# Prompt universe (50 prompts)
list_prompts(project_id="or_1caa...") → pr_f430..., pr_ce22..., ...

# The core matrix: own-brand visibility per prompt × engine
get_brand_report(
    project_id = "or_1caa...",
    brand_id   = "kw_751e...",              # Pferdegold
    start_date = "2026-04-20",
    end_date   = "2026-04-22",
    dimensions = ["prompt_id", "model_id"],
) → { columns: [...], rows: [...] }

# Full response text for narrative extraction
list_chats(project_id="...", prompt_id="pr_f430...", ...)
get_chat(chat_id="ch_d5ff...") → { messages, brands_mentioned, sources }

02

Compute divergence and silence in Python

The matrix becomes a drift score per prompt: weighted combination of visibility range and Coefficient of Variation. Silence is classified as own-only (competitors present, own brand absent) or full (nobody named).

def compute_prompt_metrics(per_model, active_models):
    vis_vals = [per_model[m]["visibility"] if m in per_model else 0
                for m in active_models]
    range_vis = max(vis_vals) - min(vis_vals)
    cv_vis    = pstdev(vis_vals) / mean(vis_vals) if mean(vis_vals) else 0

    divergence_score = round(
        0.7 * range_vis + 0.3 * min(cv_vis, 2.0) / 2.0, 3
    )

    return {
        "visibility_by_model": {m: per_model[m]["visibility"]
                                for m in active_models if m in per_model},
        "divergence_score": divergence_score,
        "range_visibility": range_vis,
        "cv_visibility":    cv_vis,
        "own_silence":      max(vis_vals) == 0,
    }

03

Extract narrative claims with Haiku 4.5

Every assistant response goes through Claude Haiku 4.5 with a strict JSON-only system prompt. Five typed claims per chat – brand, substance, function, condition, criterion – with verbatim evidence quotes for auditability.

SYSTEM = (
  "You extract structured claims from AI-generated product "
  "recommendations. Return ONLY valid JSON, no prose, "
  "no markdown fencing. Never include \`\`\`json."
)

USER = f"""User query to an AI search engine: {query!r}

The AI engine responded with:
\"\"\"{response_text}\"\"\"

Extract up to 5 atomic claims. For each claim, categorize:
- brand      : specific product or brand name
- substance  : active ingredient (Glucosamin, MSM, ...)
- function   : functional benefit (supports joints, ...)
- condition  : health condition or use case (arthrose, ...)
- criterion  : quality/selection criterion (sugar-free, ...)

Return a JSON array of up to 5 objects:
{{ "text": "...", "type": "...", "evidence": "<verbatim quote>" }}"""

# Model: claude-haiku-4-5-20251001
# Temperature: default (1.0); strict JSON-only output,
# fenced retries with exponential backoff on 429/503/529.

04

Render as a static Astro page

No runtime fetching, no server. The Python pipeline writes a single drift_radar.json; Astro imports it, ships a static bundle to Cloudflare Pages. Everything you see on this page is pre-rendered at build time from that JSON.

---
// src/pages/index.astro
import Base from '../layouts/Base.astro';
import data from '../data/drift_radar.json';

const { summary, prompts, competitors, active_models } = data;
const sortedPrompts = [...prompts].sort(
  (a, b) => b.divergence_score - a.divergence_score
);
const deepDives = sortedPrompts.filter(p => p.chat_sample);
---

<Base title={`Drift Radar – ${data.own_brand}`}>
  <!-- Hero, Key Visual, Numbers, Heatmap,
       Deep Dives, Competitive Landscape, ... -->
</Base>

Nothing is hidden. The JSON that drives the entire dashboard is downloadable from the export bar above. So is the CSV version for spreadsheets. Every claim, every divergence score, every MCP call can be reproduced by another operator in under an hour.